Lumirithmic
Digital Marketing Manager
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Company Description
Lumirithmic, an Imperial College London spin-out, is redefining computer graphics by making Hollywood-grade CGI accessible to everyone. Led by an industry pioneer behind some of the most hyper-realistic VFX ever created, we’re building cutting-edge technology that empowers studios in VFX, gaming, and tech to deliver world-class content at a fraction of today’s cost.
Why this role exists
Lumirithmic needs marketing that does more than generate impressions. You will create a measurable digital presence that teaches the company which problems resonate, which accounts are showing intent and which assets help commercial conversations progress.
What you will own
- Translate the ICP and sales priorities into a quarterly demand and learning plan with explicit hypotheses and measures.
- Build a search strategy across technical, commercial and category-education topics, covering technical SEO, content architecture and high-intent pages.
- Personally produce and edit strong articles, case studies, landing pages, one-pagers, email programmes and sales enablement assets.
- Run campaign experiments across email, LinkedIn, organic search and selected paid or partner channels where justified.
- Create account-aware programmes that support the Strategic Account Executive without spamming named accounts or duplicating direct outreach.
- Implement practical measurement across web analytics, HubSpot and campaign tools; distinguish reach, engagement, account intent, sourced pipeline and assisted pipeline.
- Interview prospects, customers, sales and product teams; convert recurring language, objections and use cases into content and positioning recommendations.
- Use AI tools to accelerate research and production while applying human editorial judgment, fact-checking and brand controls.
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Learning agenda and early outcomes
- First 30 days: complete a channel, content, analytics and SEO baseline; define audience/problem hypotheses; agree a measurement framework and editorial priorities.
- By day 60: launch initial high-intent content and at least two campaign tests; establish reporting that connects engagement to target accounts and pipeline activity.
- By day 90: identify the strongest problem-content-channel combinations; publish an editorial and campaign playbook; recommend where to scale, stop or redesign investment.
What success looks like
- Growth in relevant traffic and engagement from ICP companies, not undifferentiated reach.
- Marketing-sourced and marketing-assisted qualified pipeline with transparent attribution.
- Content that sellers use and prospects engage with during active deals.
- A faster evidence loop for positioning, objections, use cases and market language.
Skills and experience
- 4–7+ years in B2B digital or demand marketing, ideally for a technical, SaaS or emerging-category product.
- Demonstrable ability to write and edit persuasive, technically credible content yourself.
- Strong SEO capability across technical foundations, keyword/intent research, content design and measurement.
- Experience designing and analysing email and multi-channel campaigns, including test design and attribution limitations.
- Working knowledge of HubSpot marketing automation, web analytics and reporting in Excel or similar tools.
- Ability to collaborate tightly with sales and convert live account feedback into useful content and campaigns.
- Useful: VFX, gaming or creative technology; SEMrush or comparable tools; LinkedIn campaign management; basic Canva or Figma; AI-assisted content workflows.
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Evidence we will look for
- One campaign or content programme you personally shaped: audience insight, hypothesis, distribution, measurement and pipeline impact.
- A writing sample that demonstrates clear thinking for a technical B2B audience.
- An experiment that underperformed, what you learned and how the next iteration changed.
How to Apply
To streamline your application, please follow this two-step process:
- Complete our screening form: Fill out this short form to fast-track your application and skip the initial phone screen: https://forms.cloud.microsoft/e/GVh5TmnXRB
- Submit your CV: Email your CV directly to info@lumirithmic.com
Please note that both steps are required for your application to be considered.
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