Group Digital Marketing Manager

Location

Kingston-on-Thames (4 days in office, 1 day from home)

Hours

37.5 hours

About Crew Clothing

At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best moments.

We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.

Purpose Of The Role

Responsible for developing and delivering the digital marketing strategy for Crew Clothing and Ben Sherman, working closely with the E-Commerce Optimisation Manager and E-Commerce Trading Manager to drive customer acquisition, conversion, frequency and retention through the relevant channels (search, social, affiliates etc).

Responsible for managing, developing and motivating the digital marketing assistant, taking ownership of traffic performance whilst staying up to date with the latest developments. Accountable for hitting site traffic targets on a weekly, monthly and annual basis through management of the digital marketing channels and budget.

Responsibilities

• Support the Head of E-Commerce in creating a comprehensive marketing strategy for both brands, including identifying new opportunities and initiatives to drive sales and customer engagement.
• Manage and forecast marketing budgets to deliver channel revenue targets. Allocate spend efficiently across channels to maximise returns.
• Communicate weekly/monthly/seasonal performance against KPIs and propose recommendations to improve results. Produce weekly reports to communicate the results by channel vs last year and vs forecast, identifying key initiatives to drive growth or rectify issues.
• Grow the businesses through driving customer acquisition, optimising key marketing channels, including affiliate partnerships, display and growth of the e-mail database.
• Drive retention and frequency through segmentation, retargeting and identifying key promotional opportunities throughout the season.
• Manage and drive digital marketing tactics with 3rd party partners, securing maximum exposure, especially during key promotional events.
• Drive customer engagement through social channels and through communicating ‘relevant’ messages about the product range and brand.
• Own and manage the digital marketing calendar, influencing the business marketing plan, ensuring all key events and promotional campaigns are captured for the key markets.
• Plan and implement digital marketing campaigns, driving traffic and ensuring a seamless roll out to all channels.
• Propose the key marketing KPIs for the year/season to deliver the required sales growth and identify the budget/spend needed, ensuring ROI targets are met.
• Work closely with the Marketing to set up link building opportunities and optimise PR activity through reflecting any key messages/coverage in online digital initiatives.
• Work closely with the E-Commerce Trading Manager to ensure campaigns or marketing initiatives are backed up by sufficient stock coverage on the website.