Forward Role Recruitment
Digital Marketing Manager
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Digital Marketing Manager
Location: Chester / Crewe / Wrexham (Hybrid, 2 days a week in office)
Salary: £50,000 - £60,000
12 Month FTC (Maternity Cover)
A well-established Professional Services business in the North West is looking for a Digital Marketing Manager to join on a 12-month fixed-term contract, covering maternity leave. This is a genuinely broad role, giving you ownership of content, SEO, GEO/AEO awareness, ASO input, and CRO support, right across web and app.
You'll pick up the reins from day one, working closely with the outgoing manager to get a full handover of live projects, partner relationships, and reporting, and you'll keep things moving smoothly with clear documentation throughout your time in the role.
What You'll Be Doing
- Content: Plan, produce and manage content across web, blog, and organic channels, in line with brand and SEO strategy.
- SEO, GEO & AEO: Own the SEO strategy across on-page, technical, and off-page activity, while keeping an eye on emerging GEO and AEO developments as search behaviour evolves.
- ASO: Support App Store Optimisation activity to improve app visibility, ranking, and installs, working alongside an agency partner.
- Agencies & in-house content: Manage external agencies and in-house content resource, making sure output stays on-brief and on plan.
- Paid: Provide content direction and input to the paid marketing function, keeping it consistent with organic and brand strategy.
- CRO: Work with the Product team to identify and support conversion rate optimisation opportunities across web and app.
- Affiliates: Manage the agency running the affiliate programme in line with commercial goals.
- AI-supported ways of working: Use AI tools to improve efficiency across content, SEO, and CRO workflows.
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What We're Looking For
- Experience: 5+ years in a performance-led marketing environment.
- Digital acquisition: Strong understanding of how digital acquisition works end to end.
- Stakeholder management: Proven experience managing agencies and cross-functional stakeholders.
- Commercial mindset: Strong organisational capability with a genuinely commercial outlook.
- Metrics: Comfortable working with performance metrics such as CAC, CVR, and LTV.
- Multi-tasking: Confident coordinating multiple workstreams at the same time.
- Hands-on attitude: Happy rolling up your sleeves and getting into the detail.
- CMS: Experience using CMS platforms.
- Desirable: Experience with app marketing or dual web/app journeys, and experience building reports.
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Why Apply
This is a great opportunity to step into a varied, senior digital marketing role with real autonomy, on a contract that offers strong earning potential and hybrid flexibility across the Chester, Crewe, and Wrexham area.
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