Hays
Digital Marketing Manager
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Your New Company
A leading professional services firm is seeking a Digital Marketing Manager to join its growing marketing team in London. This is an opportunity to take ownership of digital strategy across multiple service lines, helping to drive lead generation, brand visibility, and marketing performance through a broad range of digital channels.
Your New Role
Reporting into senior marketing leadership, you will be responsible for developing and delivering the firm's digital marketing strategy while acting as the internal subject matter expert across digital channels.
Key Responsibilities
- Managing website performance, user experience, and conversion optimization activities.
- Leading SEO and PPC strategy to maximize online visibility and lead generation.
- Driving performance across paid social channels, with a particular focus on LinkedIn advertising.
- Supporting email marketing activity, automation programs, and customer journey optimization.
- Developing reporting frameworks and dashboards to measure performance and ROI.
- Managing agency relationships and identifying opportunities for digital innovation, automation, and AI adoption.
- Collaborating with stakeholders across the business to deliver commercially focused marketing initiatives.
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What You'll Need To Succeed
- Previous experience in a Digital Marketing Manager position or similar.
- Strong knowledge of SEO, PPC, paid social, and website optimization.
- Experience using tools such as Google Analytics, Google Ads, Search Console, and reporting platforms.
- Knowledge of CMS platforms, email marketing systems, and marketing automation tools.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Excellent stakeholder management and communication skills.
- Experience within professional services would be advantageous.
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What You'll Get In Return
- The opportunity to shape digital strategy within a highly respected organization.
- A broad and varied role with significant stakeholder exposure.
- The chance to lead digital innovation, automation, and AI initiatives.
- A collaborative environment with strong opportunities for professional development.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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