You’ll work directly with our Co-Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality. No layers. No Chinese whispers. You’ll know exactly how the campaigns you’re running are landing in real sales conversations.

This isn’t about following a playbook someone else wrote. You’ll build the strategy. You’ll spot the opportunities. You’ll kill the underperformers fast and scale what works. And as the budget grows toward £1M+, you’ll have the opportunity to build a team around you.

Your fingerprints will be on everything. That’s the point.

Here’s Where We See You Need Experience to Kick Ass at This Role:

• Proven PPC management at scale—4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually. You can show the numbers, not just describe the work.
• A real CPA reduction story—you’ve materially cut cost-per-acquisition before and you can walk us through exactly how. That’s the conversation we want to have.
• Platform depth—Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise). You’re not dabbling in these platforms. You live in them.
• Funnel and sales process fluency—you understand lead generation funnels and multi-stage sales processes. You know that a click is just the beginning.
• Data that tells a story—you can translate performance data into insights that Co-Founders actually understand and can act on. You don’t hide behind dashboards.
• SEO and AI search—solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.
• Self-direction—you don’t need daily instructions. You spot problems, form a view, and fix them. You’re comfortable in a “Freedom & Responsibility” culture where results matter more than hours worked.

The Rewards for You

This is a founding marketing hire. You’ll have direct control over a substantial budget, a short line to the people running the business, and genuine autonomy to test, scale, and build.

As we scale toward £1M+ in marketing spend, you’ll be the person who shaped how that money works. And you’ll have the opportunity to build a team around you as the function grows.

• Salary: £60,000–£70,000 base, depending on experience.
• Performance bonus: Real upside tied to the metrics that matter.
• Professional development: A dedicated budget to keep your skills sharp.
• Holiday and travel: Generous entitlement and genuine travel opportunities—we’re a travel company, after all.
• Culture: Netflix-inspired “Freedom & Responsibility”. Context not control. Results not clock-watching. If that excites you rather than unsettles you, you’ll thrive here.

Who Are We?

Not Just Travel and The Travel Franchise are multi-award-winning travel companies with over 700 active Travel Consultants across the UK. We operate a unique B2B2C model—our franchisees are independent entrepreneurs who sell holidays to their own customers, supported by our systems, training, and infrastructure.

We’re scaling fast. Twenty franchise sign-ups a month is the target. Getting 75% of our Travel Consultants to full-time income within their first year is the mission. Your marketing is the engine that drives all of it.

We hire adults, give them context not control, and measure outcomes not activities. You won’t be asked to justify your working hours. You’ll be asked to show the results.

Ready to Own a Marketing Budget That Matters?

Apply now with your CV and a brief cover note covering three things:

• Your biggest CPA reduction success story—with the actual numbers.
• The largest PPC budget you’ve managed and what results you delivered.
• Why you’re ready to leave agency or corporate life for something with real autonomy.

Let’s see what you’ve built—and talk about what you’ll build next.

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