Michael Page
Digital Marketing Manager
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Role Overview
This role leads the charity's digital marketing strategy, overseeing website performance, SEO, email marketing, paid media, and content to drive fundraising, engagement, and supporter growth. You will also manage and develop the Individual Giving & Legacy Marketing Lead while using data and insights to optimise campaigns and improve the supporter experience.
Client Details
Royal Brompton & Harefield Hospitals Charity supports world-leading heart and lung hospitals, funding pioneering research, patient care, and life-changing projects that improve outcomes for patients and their families.
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Description
- Lead and optimise the charity's website, user journeys, and CMS.
- Develop and deliver integrated digital marketing campaigns.
- Manage SEO strategy to increase visibility and engagement.
- Oversee analytics, reporting, and performance optimisation.
- Create compelling digital content, including copy, images, and video.
- Lead email marketing, automation, segmentation, and A/B testing.
- Manage paid media campaigns across search, social, and display.
- Line manage and support the Individual Giving & Legacy Marketing Lead.
Profile
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Your very own career expert that helps elevate your application to the next level.
- Significant experience in digital marketing and website management.
- Proven track record delivering successful digital campaigns.
- Strong knowledge of SEO, analytics, UX, and conversion optimisation.
- Experienced in email marketing, segmentation, and automation.
- Excellent copywriting and content creation skills.
- Confident analysing data and turning insights into action.
- Strong stakeholder management and project delivery skills.
- Organised, proactive, and passionate about purpose-driven work.
Job Offer
- Salary - £40K
- Location - London - Hybrid
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