NatWest Group
Digital Marketing Manager
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Join us as a Digital Marketing Manager
In this key role, you’ll deliver digital marketing content across website, app, and social media channels, supporting marketing plans and campaign objectives across the Premier business. This is an opportunity to establish yourself as a digital marketing expert for organic and owned channels, leading digital initiatives across Premier web pages and organic content distribution. We’ll look to you to act as the digital marketing subject contact, supporting content marketing distribution and key touchpoint management to ensure optimal in-market presence and effectiveness.
What you'll do
As a Digital Marketing Manager, you’ll oversee owned digital channels as part of the wider multichannel Premier Marketing team, including web pages, campaign landing pages, and key app requests. You’ll deliver owned and organic content, advise on distribution, and continually review generative engine optimisation GEO best practices and large language model (LLM) visibility to maximise performance. By overseeing digital journeys across owned and organic channels, you’ll drive effective measurement and reporting to deliver actionable insights and improve performance.
As a key digital contact, you’ll also partner with stakeholders and marketing teams to ensure owned digital channels are fully integrated into campaign planning and creative development. In addition, you’ll build and deploy content across web and social channels, ensuring timely delivery while supporting broader business, customer, and brand objectives.
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Your role will also involve:
- Partnering with teams across the bank to support the delivery of owned channel content
- Identifying and providing feedback on the impact of organic channels on digital performance
- Carrying out regular A/B testing of website content and organic creative, while working with wider Digital teams on site optimisation and improvement initiatives
- Implementing best practices across digital channels and conducting regular digital activity reviews
- Monitoring content and campaign performance, using insights and best practices to improve engagement and effectiveness
The skills you'll need
We're looking for someone with experience in a digital marketing environment, knowledge of Adobe Experience Manager to support key web pages, and proficiency in the Adobe Campaign suite, including Adobe Analytics. To succeed in this role, you must also bring experience in testing and optimisation techniques, along with a strong focus on metrics, proactive reporting, and continuous improvement to ensure targets are achieved.
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In addition, you’ll need:
- Experience in digital marketing across relevant channels, including planning, delivering new activity, and measuring performance through campaign analytics and ongoing optimisation
- A strong understanding of the evolving landscape of LLMs, with the ability to proactively identify and recommend optimisations across digital touchpoints
- Proficiency in analytics and data management within Adobe
- Experience working effectively in a complex matrix environment, partnering with content and marketing managers to deliver best-in-class campaigns across owned channels, including social
- Excellent organisational and time management skills, with the ability to coordinate multiple tasks and prioritise activities that best deliver business objectives
- The ability to thrive in an environment that is constantly changing, evolving, and innovating
- A motivated approach to work, with a personal commitment to success and the ability to collaborate across diverse teams while adapting quickly to emerging opportunities and challenges
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