Digital Marketing Manager, International

Description

Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.

We are seeking a Digital Marketing Manager, International to join our team. This is a hybrid opportunity based out of our Uxbridge, England office.

Job Summary

Imprivata’s Digital Marketing Manager, International is responsible for developing, executing, and optimizing digital marketing strategies that grow international awareness, engagement, and pipeline. This role will improve Imprivata’s discoverability and performance across traditional search, answer engines, and generative AI experiences through SEO, AEO, GEO, paid media, website optimization, content distribution, and marketing analytics. Reporting to the Senior Director, International Marketing, this role will partner closely with colleagues in revenue marketing, North America digital marketing, web, social media, content, marketing operations, product marketing and agency partners to deliver measurable programs that support Imprivata’s international growth objectives.

Duties And Responsibilities

Develop and optimize international digital marketing strategies across SEO, paid search, paid social, display, retargeting, content syndication, web, and emerging digital channels to drive demand and pipeline growth. Lead global SEO, AEO, and GEO initiatives to improve visibility across traditional search, AI-powered search experiences, answer engines, and generative discovery platforms. Partner with regional marketing teams to execute localized campaigns, landing pages, keyword strategies, messaging, and conversion paths aligned to market needs. Manage international paid media planning, budget allocation, execution, optimization, and performance reporting against pipeline and business objectives. Serve as the primary contact for digital marketing agencies and vendors, providing strategic direction, budget oversight, and KPI management. Conduct technical, on-page, off-page, and content audits while implementing SEO, AEO, and GEO best practices to improve site health, rankings, authority, and conversions. Leverage analytics, marketing technology, and reporting platforms to monitor performance, identify opportunities, and drive continuous optimization. Collaborate with Marketing Operations, Content Marketing, and Product Marketing to ensure accurate tracking, attribution, lead management, and alignment with buyer journeys and regional priorities. Analyze and communicate campaign performance, insights, risks, and recommendations while staying current on digital marketing trends, search algorithm changes, AI search behavior, privacy regulations, and UX/CRO best practices. Other duties as assigned and required.