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Digital Marketing Manager - Italian Speaking
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Digital Marketing Manager - Italian Speaking
Italian-Speaking Paid Media Manager (Remote – UK)
About This Role
We are seeking a talented Italian-speaking Paid Media Manager to join our international digital marketing team in a remote UK-based role. This position focuses on managing and optimising paid media campaigns targeting Italian-speaking audiences across multiple digital platforms.
We’re looking for an Italian and English fluent, performance-driven professional with experience delivering measurable growth through PPC and paid social campaigns.
Key Responsibilities
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Plan, launch, and optimise paid media campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube
- Programmatic advertising platforms
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Manage campaign budgets and track performance against KPIs such as CPA, ROAS, CTR, and conversions.
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Conduct keyword research and audience targeting for Italian-speaking markets.
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Write and localise ad copy in Italian and English.
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Analyse campaign data to provide actionable insights and generate performance reports.
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Collaborate with creative, content, and analytics teams to enhance campaign effectiveness.
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Perform A/B testing on creatives, audiences, and landing pages.
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Stay updated on digital marketing trends, platform changes, and competitor activity.
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Ensure campaigns comply with brand guidelines and regulatory standards.
Requirements
- Fluent/native-level Italian and professional English proficiency
- 3+ years’ experience in Paid Media or Performance Marketing
- Strong hands-on experience with:
- Google Ads
- Google Analytics (GA4)
- Meta Ads Manager
- Google Tag Manager
- Proven experience managing PPC and paid social campaigns
- Strong analytical, reporting, and optimisation skills
- Ability to work independently in a remote environment
- Excellent communication and organisational skills
- Agency experience is a plus
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Preferred Qualifications
- Google Ads Certified
- Experience targeting EMEA or Italian markets
- Knowledge of SEO, CRO, and attribution modelling
- Familiarity with Looker Studio, Tableau, or similar reporting tools
What We Offer
- Fully remote working (UK-based role)
- Flexible working hours
- Competitive salary (£40,000 – £70,000 depending on experience) and bonus scheme
- Career progression opportunities
- Collaborative international team environment
- Ongoing training and certification support
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