Tails.com
Digital Marketing Manager
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Who are we?
Hi, we’re Tails.com – we turn good days into great years for dogs and their humans.
We're working towards longer lives for millions of healthy, happy dogs by providing tailored nutrition that adapts to each dog’s unique needs. It all starts with a few simple questions about their age, breed, zoomie level and tastebuds. From there, owners can create a personalised meal plan that's delivered to their door every month. No guesswork, no overwhelm. Just exactly the right care for every dog, every day. It's pretty clever stuff.
As a certified B Corp, being a responsible business is built into how we work – upholding high social and environmental standards to create better walkies for generations to come.
Now, we’re cooking up big plans. Having created an entirely new category in dog food, we have the backing of Purina – one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards these same goals (and a bunch of very smart office dogs, all working on their own thing).
Job Title
Digital Marketing Manager
Reporting of the role
Head Of Marketing
Overview of the job
Own our digital acquisition strategy, driving customer growth across Paid Social, Search, Display and emerging channels through continuous testing, optimisation and innovation. This is a high-impact role where you'll combine commercial thinking with hands-on execution to accelerate business growth.
3 best things about the job
- Take full ownership of our digital acquisition strategy, managing multi-million-pound budgets across Paid Social, Search, Display and Influencers while directly influencing business growth.
- Lead a test-and-learn culture by owning the experimentation roadmap, using data and creativity to unlock new growth opportunities and maximise customer value.
- Work alongside a collaborative team of marketing experts with the autonomy to shape strategy, influence key decisions and make a visible commercial impact every day.
Measures of success – In the first few months, you would have:
- Taken clear ownership of all digital activity and can work autonomously on regular responsibilities.
- Delivered high-quality work consistently and at pace.
- Consistently delivered ambitious acquisition and efficiency targets.
- Used data confidently to influence stakeholders and shape investment decisions.
- Built trusted relationships with agencies, platform partners and internal teams.
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Roles & Responsibilities:
Digital Performance Marketing
- Owning the digital acquisition strategy and channel plans to deliver digital targets.
- Managing Paid Social, Paid Search, Display and Paid Influencer activity to deliver Sign-up, CPA, Conversion Rate and LTV targets.
- Working closely with the Senior Marketing Manager of Strategy & Product, Head of Marketing, and across the marketing team, to ensure messaging and creative align with our target audiences.
- Ensuring brand guidelines and proposition messaging are consistently implemented across every digital touchpoint.
- Leading ongoing channel optimisation through performance analysis, campaign reviews and actionable insight.
- Owning the experimentation roadmap across digital channels, including: Offer testing, landing page optimisation, creative testing, audience testing, new platform opportunities.
- Collaborating with Brand, Creative and agency partners to develop high-performing creative campaigns.
- Identifying and launching new digital channels and growth opportunities.
Forecasting & Performance Reporting
- Owning channel forecasting to deliver acquisition targets including Sign-ups, Cost Per Trial, Conversion Rate, CPA and LTV:CAC.
- Producing weekly, monthly and quarterly performance reporting for senior stakeholders.
- Using performance insight to inform future investment decisions and long-term planning.
Agency & Partner Management
- Managing day-to-day relationships with our digital agency, platform partners and external suppliers.
- Setting clear objectives, reviewing performance and ensuring agency output aligns with commercial priorities.
- Driving continuous improvement through regular reporting, planning and feedback sessions.
Budget Management
- Managing multi-million-pound digital marketing budgets to maximise growth while delivering efficiency targets.
- Making investment recommendations based on performance, incrementality and commercial impact.
Team Leadership
- Managing and developing a direct report, supporting both personal growth and high performance.
- Continuously improving team processes, ways of working and cross-functional collaboration.
What you will need:
- 3+ years experience independently managing performance marketing across Paid Social, Paid Search, Display and Influencer channels.
- Experience planning and optimising digital campaigns against commercial KPIs including CPA, Conversion Rate and Customer Lifetime Value.
- Strong commercial and analytical mindset with experience managing multi-million-pound media budgets.
- Experience forecasting channel performance and interpreting marketing metrics including GA4, attribution modelling and LTV:CAC.
- Excellent stakeholder management and communication skills, with experience working across cross-functional teams.
- Experience managing agencies and platform partners to deliver measurable business outcomes.
- A proactive, solutions-focused approach, with the ability to identify opportunities and improve ways of working.
- Comfortable working within a fast-paced, test-and-learn environment.
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A few of our core benefits include:
- Private Healthcare through Aviva
- A 9 day fortnight - our office is closed every other Friday!
- 25 days of Annual Leave and 8 additional remote working days
For more information on our benefits, perks and what makes us unique, please visit our website here
What’s next?
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.
Here’s a taster of how our recruitment process works:
- Once you have applied your CV will be reviewed by the Talent Acquisition Team.
- If selected, you will then have a call with the TA Team who will tell you more about us and the role, as well as learning more about your skills and experience.
- Should you be successful, the next stage will be a video call with the hiring manager.
- If successful, you will be invited to present a task back to a panel of interviewers.
Our Commitment
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.
During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.
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