Cruise Nation
Digital Marketing Manager
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Salary: £40,000.00-£60,000.00 per year
Digital Marketing Manager - The next chapter starts here.
Some businesses ask you to manage marketing. We're looking for someone to help shape the future of an ambitious travel brand.
At Cruise Nation, we don't believe in endless layers of approval or waiting weeks for decisions. We move quickly, back great ideas and celebrate results. As we enter our next stage of growth, we're looking for a commercially-minded Digital Marketing Manager who wants more than just another marketing role.
This is an opportunity to own our digital strategy, influence business direction and work directly with our senior leadership to accelerate growth across one of the UK's most exciting cruise and holiday brands.
If you thrive on responsibility, love making data-driven decisions and enjoy building brands that customers genuinely connect with, we'd love to meet you.
What you'll own
You'll be responsible for developing and delivering a marketing strategy that grows brand awareness, attracts new customers and drives profitable revenue across every digital touchpoint.
Working closely with the Managing Director and senior leadership team, you'll:
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Drive the strategy
- Develop and deliver innovative marketing and digital strategies that support the company's ambitious growth plans.
- Evolve our digital strategy through continuous improvement across owned, earned and paid channels.
- Shape and strengthen our brand architecture, ensuring everything we do delivers on our Brand Purpose.
- Identify new opportunities, channels and technologies that help us stay ahead of the competition and attract more new-to-brand customers.
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Lead high-performing campaigns
- Own the annual marketing calendar, ensuring campaigns are delivered on time, on budget and with maximum commercial impact.
- Plan and deliver integrated campaigns across SEO, PPC, Paid Social, Email, CRM, Content, Display, Affiliates and emerging digital channels.
- Design, build and grow our social media presence, creating engaging content that inspires customers to travel.
- Ensure partnership activity is fully integrated into marketing campaigns to maximise value and exposure.
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Make every pound work harder
- Manage the marketing budget, allocating investment where it delivers the strongest commercial return.
- Produce monthly marketing and media performance reports for the Directors, providing clear insight and recommendations.
- Monitor KPIs across every channel, using analytics and customer insight to optimise performance, improve conversion and maximise ROI.
- Conduct market research and customer analysis to understand trends, behaviours and opportunities, translating insight into successful campaigns.
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Shape the customer experience
- Ensure our website delivers an outstanding customer experience, continually reviewing functionality, performance and brand positioning.
- Work closely with Product and Sales teams to ensure the right holidays are promoted at the right time to achieve passenger targets within budget.
- Attend Yield and Product meetings, translating commercial decisions into effective marketing activity across every channel.
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Build and inspire
- Lead and develop our Creative Studio and Digital teams, creating a collaborative, high-performing culture where creativity and results go hand in hand.
- Build strong relationships with agencies, technology partners, suppliers and key industry contacts to ensure exceptional delivery across every campaign.
- Represent Cruise Nation at industry events, conferences and networking opportunities, raising our profile and building strategic partnerships.
About you
You're a commercially driven marketer who enjoys turning ambitious ideas into measurable growth.
You'll bring:
- A degree in Marketing or a related discipline.
- Proven experience in a senior digital marketing role within a travel agent, tour operator or similar travel business.
- A strong track record of developing and delivering successful digital marketing strategies that drive customer acquisition and revenue growth.
- In-depth knowledge of SEO, SEM, Paid Social, Email Marketing, CRM, Content Marketing, Analytics and wider performance marketing.
- Experience managing significant marketing budgets with a strong focus on commercial return.
- Excellent analytical skills with confidence interpreting data and turning insight into action.
- Experience using marketing automation platforms, CRM systems and digital analytics tools.
- Strong project management skills, with the ability to prioritise multiple campaigns while consistently delivering to deadline.
- Outstanding communication, presentation and stakeholder management skills.
- A collaborative leadership style with experience building and motivating high-performing teams.
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Why Cruise Nation?
Most companies talk about innovation. We expect it.
At Cruise Nation, your ideas won't sit in a presentation deck waiting for approval. If they're good, we'll back them. We move fast, trust our people and believe the best ideas can come from anywhere. This is a business where you'll have a genuine seat at the table. You'll work directly with senior leadership, influence commercial decisions and see the impact of your work on customer growth, sales, profitability and the future of the brand.
We're ambitious, entrepreneurial and never comfortable standing still. As we grow, you'll grow with us—taking ownership, leading change and helping shape what comes next.
If you're looking for a role where you can challenge convention, make bold decisions and build something you'll be proud of, Cruise Nation is ready for you.
Because ordinary isn't really our thing. Bring the strategy. Inspire the team. Grow the brand. Let's change the way people book cruise holidays.
Job Type: Full-time
Benefits:
- Company events
- Company pension
- Employee discount
- Private medical insurance
- Work from home
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 5 years (preferred)
- Travel Agency/Tour Operator: 3 years (required)
Work Location: Hybrid remote in Swansea
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