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Digital Marketing Manager - Wealth Management
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Digital Marketing Manager - Wealth Management
Location
London (Hybrid)
Salary
£40,000 - £50,000 per annum
The Company
This is a fantastic opportunity for an experienced, results-driven Digital Marketing Manager or a Senior Executive ready to step up to take ownership of the digital footprint for this award-winning national Wealth Management firm. You will play a pivotal role in driving organic growth, building brand awareness, and professionally representing the brand. This is not just about engagement metrics; we are looking for a commercially-focused marketer who is excited to be accountable for lead generation, client acquisition targets, and demonstrating a clear return on investment (ROI).
Working in a hybrid setup from our London office, you will manage the marketing budget, craft compelling content tailored to a B2C/prosumer audience, and design seamless user journeys that convert visitors into loyal clients.
The Role
- Lead Acquisition & Strategy: Own the digital marketing roadmap to generate high-quality leads and new clients, managing the marketing budget, CAC, and overall ROI.
- Content & Copywriting: Translate complex financial planning and investment topics into clear, compliant, and highly engaging copy for social media (Instagram, Facebook, LinkedIn, X) and our website.
- SEO & CRO: Drive qualified organic traffic through robust SEO strategies (including local SEO) and continuously optimise landing pages, forms, and user journeys (CRO) to increase enquiries.
- Multi-Channel Campaigns: Deploy a mix of organic activity and paid digital channels (Google Ads, Paid Social) to build trust and brand awareness.
- Creative Content Creation: Introduce innovative content formats, including videos and webinars, to demystify financial planning and build trust with prospective clients.
- Data & Analytics: Monitor campaign performance using GA4 (UTM tagging, event, and conversion tracking) and build clear reporting dashboards (Data Studio, Power BI, or Excel) for board-level review.
- Marketing Automation: Utilise our CRM and marketing automation platforms (e.g., ClickDimensions / Dynamics) for list segmentation, lead scoring, and campaign attribution.
- Test & Learn: Cultivate a continuous improvement culture by designing, executing, and analysing A/B tests across various digital touchpoints.
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The Person
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- Digital Marketing Experience: Ideally at least 3 years in a Digital Marketing role (B2C/Prosumer/Professional Services/etc).
- Industry Experience: A solid background in the wealth management or investment industry is highly advantageous, with a strong understanding of the regulated FCA financial promotions environment and the long, trust-based sales cycle associated with advice services.
- Commercial Acumen: A proven track record of generating leads and prospective clients, with experience owning a marketing budget and reporting on Customer Acquisition Cost (CAC) and ROI.
- Social Media Expertise: Understanding of B2C/prosumer social platforms (LinkedIn, Instagram, Facebook, X) and social listening tools.
- Technical Marketing Skills: Practical knowledge of SEO, CRO, GA4 (conversion tracking), and paid digital acquisition channels.
- Data-Driven Mindset: Proficiency in compiling and presenting data dashboards (Data Studio, Excel, Power BI) for executive-level decision-making.
- Automation & CRM: Hands-on experience with CRM and marketing automation tools (such as ClickDimensions or Microsoft Dynamics) for segmentation and lead scoring.
- Excellent Communication: Strong copywriter and editor with a test-and-learn attitude and a creative eye for formats like video and webinars.
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