Bath College
Digital Marketing Officer
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Digital Marketing Officer
Application Deadline: 2 August 2026
Department: MRK - Marketing Team
Employment Type: Permanent - Full Time
Location: Dual Campus
Reporting To: Matt Basham
Compensation: £28,682 - £32,187 / year
Description
Permanent contract, 37 hours per week, 52 weeks per year
Interview date: TBC
Key Purpose:
- Provide support to the College Marketing function
- Producing high quality marketing materials and campaigns
- Respond to and produce media and PR related activity
- Ensure an outstanding service to all its users.
Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.
If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role.
Key Responsibilities
- Minimum one year of experience of digital marketing, either on agency or client side, or through voluntary work. Specific experience in the FE sector is particularly advantageous.
- Assist in the co-ordination and forward planning of College marketing strategies, implementing new ideas to support the department’s achievement of recruitment targets.
- Plan and produce a wide range of high-quality marketing campaigns and materials appropriate to the business of the College.
- Production of short form video content for use on social channels.
- Experience of structuring and maintaining a content library.
- Update the College website and digital platforms with interesting, informative and professional content, to engage with a wide range of audiences.
- Monitor activity and update social networking sites for the College.
- Support the Schools and Events Officers to liaise with relevant internal departments and partner organisations to plan, organise and execute successful College events and marketing activities.
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Please see attached for the full Job Description.
Skills, Knowledge and Expertise
- Degree/ Level 4 qualification or – equivalent in a subject area relevant to Marketing, PR or Event activity.
- GCSE English and Maths at grade C or above.
- Excellent IT Skills including good knowledge of relevant systems for role.
- Up to date knowledge of marketing practices.
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Please see attached for the full Person Specification.
Staff Benefits
- Generous paid holiday entitlement of 30 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
- One Selfie Day per year.
- Contributory salary pension scheme (Local Government).
- Continuing Professional Development for all staff.
- Laptop Salary Sacrifice Scheme.
- Cycle to Work Scheme.
- Private Healthcare Scheme.
- £500 Refer a friend and earn a reward.
- Subsidised cafes - at both campuses.
- Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor).
- The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
- Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
- Discounted treatments at the Academy, Bath Campus.
- Free parking at the Somer Valley Campus in Radstock.
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