Independent Schools Association (ISA)
Digital Marketing Officer
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Digital Marketing Officer
The Grange School is seeking to appoint a Digital Marketing Officer to support the promotion of our Junior and Senior Schools. This is an exciting opportunity to play a key role in shaping how the School communicates with prospective families and the wider community.
Description
Digital Marketing Officer
- Full time (37.5 hours per week, full year), Monday - Friday, 8:30am - 4:30pm with a 30 minute unpaid lunch break.
- Holidays: 25 days leave per year (September - August) plus Bank Holidays and Christmas Shutdown; also there is the opportunity to purchase up to 2 weeks annual leave.
Are you an enthusiastic and creative digital marketer looking to develop your career in a dynamic and forward-thinking school?
The Grange School is seeking to appoint a Digital Marketing Officer to support the promotion of our Junior and Senior Schools. This is an exciting opportunity to play a key role in shaping how the School communicates with prospective families and the wider community.
Working closely with the Events Manager and Admissions Registrar, you will be responsible for delivering engaging digital campaigns, managing online content, and supporting recruitment and event activity across the School.
We are particularly keen to appoint someone with at least 2 years’ experience in a marketing or digital role, who is motivated to further develop their expertise. The School will support the successful candidate to undertake a Level 6 Degree Apprenticeship in Digital Marketing, providing a clear pathway for professional growth.
Key Benefits Include:
- Opportunity to work across both Junior and Senior Schools
- Strong professional development support, including apprenticeship funding
- A collaborative and supportive working environment
- Free on-site parking and staff benefits
- Full benefits to be added
If you are creative, organised, and passionate about digital marketing, we would love to hear from you.
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Purpose of the Role
To support the delivery of the School’s marketing and admissions strategy through high-quality digital content, campaigns, and communications that promote the School, enhance engagement, and support pupil recruitment.
Key Responsibilities
Digital Marketing & Content
- Create, manage and update website content across School platforms
- Plan and deliver engaging content across social media channels
- Support the development of digital marketing campaigns to promote the School
- Produce written and visual content (blogs, articles, photography, video where appropriate)
- Ensure brand consistency across all digital platforms
Admissions & Recruitment Support
- Work closely with the Admissions Registrar to support pupil recruitment campaigns
- Develop targeted digital campaigns to drive enquiries and applications
- Monitor and analyse campaign effectiveness and report on performance
- Maintain accurate and timely online information for prospective families
Events & Engagement
- Support the Events Manager in promoting school events (Open Days, visits, performances, etc.)
- Produce digital promotional materials and communications for events
- Capture and share content from events to enhance engagement and visibility
Data & Analytics
- Use analytics tools to monitor website traffic and campaign performance
- Provide regular reports and insights to inform future marketing activity
- Support continuous improvement through data-led decision-making
General
- Work collaboratively across departments to gather content and promote activities
- Ensure compliance with data protection and safeguarding requirements in all communications
- Undertake professional development, including participation in a Level 6 apprenticeship (where applicable)
Person Specification
Essential
Qualifications & Training
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- Educated to A-Level (or equivalent)
- GCSE English and Maths (Grade 4/C or above or equivalent)
Experience
- Minimum 2 years’ experience in a marketing, communications or digital role
- Experience of managing social media platforms in a professional context
- Experience of updating website content (CMS systems)
- Experience of creating engaging written content
Skills & Knowledge
- Strong written communication skills with attention to detail
- Good understanding of digital marketing channels and trends
- Ability to manage multiple tasks and meet deadlines
- Strong organisational and planning skills
- Ability to analyse data and draw insights
Desirable
Qualifications & Training
- Degree or relevant qualification in marketing, communications or related field
- Or willingness to undertake (or currently undertaking) a Level 6 Digital Marketing Degree Apprenticeship
Experience
- Experience in an education or not-for-profit setting
- Experience supporting events or campaigns
- Experience in digital advertising (e.g., Google Ads, paid social)
- Basic design or multimedia skills (e.g., Canva, Adobe tools)
Skills & Knowledge
- Knowledge of SEO and content optimisation
- Familiarity with analytics tools (e.g., Google Analytics)
- Basic photography or video editing skills
Personal Attributes
- Creative and proactive approach
- Strong interpersonal skills and ability to work collaboratively
- Enthusiastic and adaptable
- Professional and reliable
- Commitment to safeguarding and promoting the welfare of children
Additional Information
- The role is full year due to the importance of continuous marketing activity and event preparation
- The School will support apprenticeship study time (off-the-job learning) in line with national requirements (as referenced in apprenticeship guidance)
- The role offers a clear progression pathway within the marketing function
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