GDST (The Girls' Day School Trust)
Digital Marketing Officer
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Howell's School, Llandaff
Starting ASAP
Fixed term contract until approximately April 2027, 4 days per week
The GDST is committed to diversity, inclusion and real change: a family where every individual is valued, respected and included. We welcome applications from all suitably qualified candidates and from a range of backgrounds and experiences including race, gender, disability, religion/belief, sexual orientation or age. The GDST is a Disability Confident Committed employer, and is committed to equal opportunities in employment, training and development through an Equal Opportunities Policy.
Applications will be accepted in alternative formats, therefore should you require any adjustments to be able to complete the application form or wish to discuss any accessibility requirements, please contact Helen Flynn, People & Culture Manager, call or arrange to visit the School for a confidential conversation at your convenience.
The Role
We are looking for a Digital Marketing Officer to support pupil recruitment and retention on a fixed term basis by planning, creating and delivering high-quality digital content and campaigns across web and social platforms, in line with the School’s marketing strategy.
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The successful candidate will proactively source, create and publish engaging content across digital channels in line with the marketing strategy, develop and manage digital campaigns, including email, social media and paid advertising. We are looking for people who can use storytelling, photography and video to showcase school life, manage and grow the School’s social media presence (e.g. Instagram, Facebook, LinkedIn) and build creative, audience-focused campaigns that inform, engage and inspire.
Skills, Qualifications & Experience Should Include
- Proven experience in a digital marketing role
- Excellent writing and communication skills
- Experience managing social media channels and campaigns
- Knowledge of SEO, analytics tools and paid advertising platforms
- Experience using CMS systems and digital marketing tools
- Strong organisational skills with attention to detail
- Ability to analyse data and inform campaign decisions
- Creative, proactive and able to generate ideas independently
- Confident working with a wide range of stakeholders
- Ability to manage multiple priorities and meet deadlines
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About The School
Howell’s School, Llandaff, is one of the oldest girls’ schools in Wales, having opened in August 1860. Since then, it has steadily expanded, both in terms of student numbers and physical size. The school now caters for girls from the age of 3 to 16 and girls and boys 16-18. Since 1980 it has been a member of the Girls’ Day School Trust, the largest organisation of independent schools in the UK. Its 25 member schools all have a reputation for consistently high academic standards, superb pastoral support and enviable co-curricular programmes.
Benefits
As part of the GDST, the UK's leading network of independent girls' schools, we can offer a variety of benefits, such as:
- Access to extensive professional development opportunities
- Training grants for qualifications
- Generous flexible private pension scheme
- Free life assurance benefit
- A discount of up to 50% on fees for children at GDST schools
- Interest free loans for training, computer purchase loans and travel season ticket loans
- Cycle to Work scheme
- Competitive terms and conditions of employment
The closing date for application is 12pm on Monday 20th July 2026
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