The British Academy
Digital Marketing Officer (Content)
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The British Academy – the UK’s national body for the humanities and social sciences
About the Role
The British Academy – the UK’s national body for the humanities and social sciences – is seeking a Digital Marketing Officer (Content) to join our Communications and Marketing team which is responsible for delivering campaigns that celebrate our disciplines and brings to life the ideas which shape our understanding of the world.
Role Purpose
The Digital Marketing Officer (Content) will play a key role in our creative team, supporting the production of compelling content and delivering targeted marketing campaigns across priority audiences, social channels, and events, helping engage the public with the bold thinking and new perspectives emerging from humanities and social science research.
We’re looking for someone who feels confident leading on the end-to-end production of video and audio content – from briefing to shooting and editing – for our public channels; creating content for digital ads, including writing copy and collating appropriate imagery; developing collaborative content with thought leaders and influencers within our disciplines; and analysing data in order to make audience-focused, insight-led campaign decisions.
With previous marketing experience, you will be a creative, proactive professional who is interested in keeping up with current social media trends and is passionate about helping spotlight the real-world impact of humanities and social science subjects.
You will have strong communication and technical skills; an organised, collaborative approach to projects; and the ability to develop engaging, thought-provoking, accessible content for an academic-leaning public audience.
Office Location
10-11 Carlton House Terrace, St James Park, London, SW1Y 5AH
Key Responsibilities
1. Digital content and campaign delivery
- Support the creation, commissioning, publishing and distribution of digital marketing content across the Academy’s paid and owned digital channels to meet marketing, brand, and engagement objectives
- Work closely with colleagues across marketing and communications to develop and deliver integrated marketing plans
- Ensure all activity is audience-focused, insight-led, and results-driven
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2. Social media (Organic and paid)
- Plan, produce, and publish engaging content across social media platforms including Meta, Instagram and LinkedIn
- Manage paid social campaigns, including budget allocation, targeting, and performance optimisation
- Monitor trends and identify opportunities to grow reach and engagement
3. Collaboration and engagement
- Find and approach content creators with audiences relevant to the Academy and our content themes
- Develop content collaborations with them that promote Academy initiatives through authentic paid-for posts.
- Evaluate these collaborations as a way to reach audiences who would not otherwise be aware of the Academy.
- Ensure brand consistency across all digital channels
- Manage external suppliers or agencies where required
4. Analytics and reporting
- Track, analyse, and report on digital performance across all channels
- Use data and insights to refine strategies and improve engagement
- Set and monitor KPIs aligned with organisational goals
Key Stakeholders
- Internal: Media and Public Affairs team; Events team; Communications and Marketing team; Director of Communications
- External: Content creators; Funders and partner organisations; Academics; Fellows
Role Requirements
Qualifications
- Strong relevant experience in digital marketing is required
Working Relationships
- Works and communicates effectively
- Strong communication skills.
- Excellent interpersonal skills, able to negotiate with both internal and external stakeholders to find practical resolutions to challenges.
Knowledge and Skills
- Demonstrates and develops appropriate knowledge and skills
- Working knowledge and expertise of existing and emerging social media channels and their application. Ideally aimed at a 25+ year old audience who are academic/policy minded or have an active interest in the humanities and social sciences.
- Managed day-to-day and optimised major social media platforms for an organisation with a public profile.
- Producing rich social media posts optimised for each platform using appropriate graphic tools, e.g. Adobe Suite.
- Combining paid and organic posting to reach and convert audiences cost-effectively.
- Experience in evaluating communications/social media activity against targets and strategic objectives.
- Excellent writing and editing skills and selection for creative imagery.
- Significant knowledge of social media management and monitoring tools.
- A strong interest in the subjects represented by the Academy
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Proactivity and Planning
- Manages time and resources effectively in order to achieve own and organisational objectives
- Highly organised, able to effectively prioritise, delegate or escalate tasks where necessary.
- An exceptional work ethic and can-do attitude.
- Excellent attention to detail.
- Strong communication and organisational skills.
- Excellent editorial skills.
Problem Solving and Decision Making
- Ensures good decisions are made through a rational and methodical approach
- Creative problem solver and confident decision maker, able to work effectively with multiple teams across an organisation.
- Using web and social media analytics and listening tools to make decisions
Other Requirements
- Demonstrates a commitment to equality and diversity.
- Flexibility to work out of hours at events and occasionally at short notice, as required.
Must be committed to the British Academy's workplace values of:
- Collaboration
- Creativity
- Empathy
- Excellence
- Integrity
- Resilience
- Respect
Application Deadline
Role closes to applications on 30 July 2026
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