The Church of England
Digital Marketing Officer
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Join a team marketing world-class exhibitions, concerts, cultural events and gala dinners in the UK’ largest cathedral and the fifth largest in the world. From Helios, Anish Kapoor Monadic Singularity, the Liverpool FC Charity Gala Dinner and Cream, to major concerts and seasonal spectacles, you’ll create campaigns for experiences that have established Liverpool Cathedral as one of the world’s most distinctive and inspiring cultural venues and cathedrals.
This role is central to helping Liverpool Cathedral share the stories that bring our mission to life. The focus is on gathering compelling, authentic stories from across the Cathedral, capturing the richness of our worship, music, heritage, visitor experience, world-class events and incredible exhibitions. Through engaging content, you will communicate the Cathedral’s impact, celebrate the people who make it a vibrant place to visit, and support key projects, events and priorities that inspire people to connect with the UK’s largest Cathedral.
You will shape the content for a range of platforms, including social media, newsletters, and website, helping us to connect meaningfully with a wide and varied audience. It’s a fast-moving role that plays a vital part in how we communicate our message, mission and enterprise function. We’re looking for someone who can spark original ideas and has the drive and ownership to turn them into fully realised campaigns from concept to completion, while also taking on pre-existing tasks and owning them.
This isn’t always a desk-bound role. We want you out in the Cathedral capturing powerful stories and the moments that define who we are, then amplifying them to maximise their impact across our communications.
Liverpool Cathedral is a historic and high-profile organisation shaped by inspiring people, compelling narratives, world-firsts and real opportunities to deliver career defining work.
Tasks and Objectives
Managing and developing our websites
- To have oversight of the Liverpool Cathedral website, working collaboratively with colleagues to ensure they are consistent in tone, look and feel
- To ensure our website is effective and up to date with fresh content and relevant information
- To provide analytical statistics in web performance
Producing and publishing stories
- Assist with planning and logistics for content capture, including drafting briefs to ensure all participants are well-prepared ahead of schedule
- Contribute to a content calendar and forward planning, maintaining a consistent stream of impactful stories that reflect lived experiences of the Cathedral and key milestones
- To maintain and ensure distribution of our Cathedral Newsletter
- Actively gather content across the Cathedral, focusing on storytelling that captures the heart of everyday life, with an emphasis on resonating and connecting with both a local, regional, national and international audience
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Social media development
- To plan, schedule and publish content across our social channels and professionally maintain the social media presence of Liverpool Cathedral, including inputting posts into a dedicated social media plan
- To further integrate our communication activities across a variety of media platforms
- To proactively spot trends and opportunities in social media communications. As part of this role, you’ll have the freedom to develop original campaign ideas and the autonomy to bring them to life. You’ll help set us apart from other cathedrals, delivering work that not only stands out creatively, but also achieves meaningful results
- To engage with followers, monitor user-generated content and respond to queries in a timely manner
- Package and edit content for specific platforms, including unbranded video for press, in-depth written content, longform for YouTube or short form for social media
- Lead on posting on social media, drafting engaging posts that drive engagement and connect with worshippers. Also support press distribution if required
- Create paid ads and own paid ad budgets
- With more than 60.5k likes on TikTok, you will lead the creation and management of the channel, using it to distinguish us not only from other cathedrals – we were the first cathedral in the country to join the platform – but also from our other social media channels, through engaging, platform-specific content
Bloomberg Connects
- Own and manage the upkeep of the Bloomberg Connects app, which offers free audio and digital guides. Liverpool Cathedral was the first cathedral in the UK and Europe to join the app
Media relations and campaigns
- To support in building good relationships with key local media outlets, especially influencers that align with Liverpool Cathedral
- Identify and tailor content to suit the appropriate comms channels, be it social media, newsletter, standalone press story or part of a comprehensive press pack to equip journalists with key assets
- To lead on influencer management and engaging with key partners when it comes to marketing key Cathedral events
- Respond to visitor reviews
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Reporting
- Monitor content performance and help shape broader strategy by sharing insights from your on-the-ground experience into what’s working and where improvement is needed, helping to inform future direction and comms
Events
- To assist with the communications and press management at events
- To liaise with our photographer to arrange photography of the Cathedral
- Own the Cathedral internal ticketing systems and create custom communications and correspondence with ticket sales
- Work with finance to ensure VAT and payment is allocated to correct areas for different ticketed events
PERSON SPECIFICATION
Essential Requirements
- Educated to degree level or substantial work experience with continuous professional development
- Digital Marketing qualification e.g. DMI, CIM, British Academy of Digital Marketing, etc
- Google Academy/Garage
- Experience of website management and SEO, especially on WordPress
- Experience and understanding of digital analytics to make informed marketing decisions
- Have experience of email marketing and use of delivery systems such as MailChimp
- Experience using CRM systems
- Experience using all social media platforms
- Experience using Eventbrite
- Experience of all paid ad functions
- Experience leading and managing search engine marketing and/or display advertising campaigns
- Knowledge of copyright, intellectual property rights, and GDPR
Desirable requirements
Knowledge And Skills
- Excellent communication skills, written and verbal
- Able to present confidently face-to-face to groups and individuals
- Excellent organisational skills
- Able to prioritise tasks to meet deadlines
- Demonstrates a working knowledge of the Cathedral and its role within the Liverpool City Region
Personal qualities
- Someone who is approachable, friendly and willing to take ownership and responsibility for their own work, while also collaborating well with others
Work related circumstances
- To be in sympathy with the work and mission of the Cathedral
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