St Mary’s University, Twickenham
Digital Marketing Officer (Tech Lead)
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Job Title: Digital Marketing Officer (Tech Lead)
Overview
As St Mary’s University builds on its proud heritage, we are seeking exceptional individuals to help shape its future. Our environment is professionally stimulating, enriched by our distinctive ethos and Catholic mission and values.
Our values—excellence, generosity of spirit, inclusiveness, and respect—inspire us to foster an academic community where every person is welcomed, and students remain at the centre of all our efforts.
Role Summary
Position: Permanent | Full Time (36 hours per week) Salary: £34,610 per annum Location: St Mary’s University
This Digital Marketing Officer (Tech Lead) role is dedicated to managing and enhancing St Mary’s University’s digital channels, particularly:
- The university website
- CMS (Content Management System)
- Live chat systems
- CRM-related tools
- MySMU app
The role combines digital marketing, content creation, website development, analytics, and platform support.
Key Responsibilities
- Day-to-day management of digital requests and queries
- Content publication and enhancement across all digital platforms
- Collaboration with suppliers to deliver new features, management enhancements, and improvements
- Commitment to accessibility and industry best practices
- Assessing and optimising performance via tools such as:
- Google Analytics 4 (GA4)
- Google Search Console
- Reporting dashboards
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The postholder will work closely with the Digital Team within Marketing and Communications, supporting broader university objectives, specifically:
- Student recruitment
- Digital engagement initiatives
A full website redevelopment is underway, offering the ideal candidate the opportunity to work hands-on from design through implementation—a significant, ground-up project.
Candidate Summary
Key Attributes
- Confident digital marketer with strong technical awareness
- Hands-on experience in managing:
- Websites
- CMS platforms
- Digital content
Core Capabilities
- Ability to take ownership, prioritise tasks, and solve problems independently
- Collaboration with:
- Colleagues
- Suppliers
- Stakeholders across the university
Analytical and Technical Strengths
- Proficiency with:
- Web analytics tools (quantifiable data insights preferred)
- Conversion of performance metrics into actionable improvements
Soft Skills
- Effective written and verbal communication
- Attention to detail
- Revel in digital and tech innovations
- Commitment to continuous learning
Useful (But Not Essential) Qualifications
- Technical knowledge of:
- HTML
- CSS
- JavaScript
- UX (user experience) design
- Accessibility practices
- Creative tools (e.g., Adobe Suite)
- Familiarity with structures and trends in higher education (HE) sector
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Equality, Diversity & Inclusion (EDI)
St Mary’s University remains fully committed to promoting equality, diversity, and inclusion (EDI). As a Disability Confident employer, we welcome, support, and value applications from all communities.
For detailed assistance or accessibility information: St Mary’s University | AccessAble
Work Visa Sponsorship
Note for International Applicants: Candidates must confirm eligibility to work in the UK as per the Immigration, Asylum and Nationality Act 2006. St Mary’s University holds a valid work visa sponsorship licence, though it is not guaranteed for every role.
To check your eligibility under the UK’s Points-Based System before applying:
Closing & Interview Dates
- Applications Close: 31st July 2026 at 23:00 (GMT)
- Interviews: Tuesday 18th August 2026
Candidates should apply early to avoid disappointment, as the university reserves the right to close vacancies before the advertised deadline.
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