Hartford Advisers
Digital Marketing & Operations Manager
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Digital Marketing & Operations Manager
Location: Remote (UK)
Salary: £60-75,000 depending on experience + Performance Bonus
About Hartford Advisers
Hartford Advisers is a specialist strategic intelligence and investigations firm advising private equity firms, financial institutions, law firms, and multinational corporates worldwide.
We provide independent intelligence and investigative insight that helps clients navigate high-stakes decisions, assess risk, and gain a deeper understanding of complex commercial, strategic, and reputational issues.
As our business continues to grow, we are looking for an exceptional Digital Marketing & Operations Manager to lead and continually develop our digital marketing capability.
The Role
Reporting directly to the Managing Director, this is a broad and varied role combining digital marketing, CRM management, marketing technology, and commercial operations.
You will be responsible for ensuring Hartford has best-in-class marketing systems, processes, and technology, while continually identifying new opportunities to improve lead generation, marketing performance, and operational efficiency.
This role is unlikely to suit someone whose experience has been limited to large corporate marketing departments with substantial budgets, specialist teams, and established processes. We're looking for someone who enjoys building, testing, and improving systems in a fast-growing entrepreneurial business.
Key Responsibilities
- Develop and implement Hartford’s digital marketing strategy.
- Own and optimise our HubSpot CRM, including workflows, automation, reporting, and data quality.
- Manage and continually improve our outbound marketing activity and associated technology platforms.
- Identify opportunities to increase lead generation through digital channels.
- Monitor campaign performance and recommend improvements based on data and analytics.
- Manage Hartford’s website, SEO, and digital presence.
- Research, test, and implement new marketing technologies and AI tools.
- Work with external suppliers and technology partners to optimise performance.
- Develop dashboards and reporting to monitor marketing activity and commercial performance.
- Continually review existing processes and identify opportunities to improve efficiency through automation.
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About You
We’re looking for someone who is naturally curious, commercially minded, and enjoys building systems that deliver measurable results.
Requirements:
- 3-5+ years' experience in B2B digital marketing, marketing operations, or revenue operations.
- You can demonstrate that your work has directly contributed to revenue growth. We want someone who can talk in terms of pipeline, meetings booked, conversion rates, and ROI - not clicks, impressions, and followers.
- Proven track record of helping a small or growing B2B business generate measurable revenue through digital marketing.
- Proven experience using HubSpot CRM, including workflows, reporting, and automation.
- Hands-on experience managing large-scale outbound marketing campaigns using platforms such as Instantly, Smartlead, or similar.
- Strong understanding of email deliverability, domain reputation, inbox placement, and campaign optimisation.
- Commercial mindset. Able to think like a business owner, prioritising activities that directly generate revenue and deliver measurable ROI.
- A "builder" mentality, with a willingness to test, iterate, and improve rather than simply manage existing processes.
- Strong analytical skills and confidence working with data.
- Excellent project management and organisational skills with meticulous attention to detail.
- Comfortable working in an entrepreneurial environment with limited resources and a high degree of autonomy.
- Experience with LinkedIn and associated platforms.
- Experience with data enrichment and prospecting tools, such as Clay.
- Familiarity with AI tools to improve campaign creation, reporting, and operational efficiency.
- Experience managing paid LinkedIn or Google Ads campaigns.
- Understanding of B2B sales processes and CRM hygiene.
- Experience using: Hubspot, Google Analytics, Google Tag Manager, Excel/Google Sheets, LinkedIn Sales Navigator, Canva (useful but not essential).
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What Success Looks Like
Within your first year, you will have:
- Increased qualified meetings generated through digital channels.
- Built automated marketing and lead nurturing workflows in HubSpot.
- Improved website conversion rates and lead capture.
- Produced clear weekly reporting on pipeline generation and marketing ROI.
- Continuously tested and optimised campaigns using data rather than intuition.
Why Join Hartford?
This is an opportunity to play a key role in a growing consultancy with an ambitious vision for the future.
You’ll work directly with the Managing Director, have genuine influence over how the business develops its marketing capability, and be encouraged to introduce new ideas, technologies, and ways of working.
If you’re looking for a role where you can make a real commercial impact, we’d love to hear from you.
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