AR EXPERTS LTD
Digital Marketing Specialist
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Actively Hiring
Full-Time
Digital Marketing Specialist
Manchester, UK (Hybrid/Remote considered)
Full-Time
Competitive (DOE)
About The Role
We are looking for a creative and results-oriented Digital Marketing Specialist to lead and execute marketing initiatives across our organisation. This role involves promoting our in-house software products, client projects, technology services, and overall company brand.
The ideal candidate is passionate about digital marketing, understands B2B marketing strategies, and can develop campaigns that generate leads, increase brand awareness, and support business growth. You will work closely with our product, sales, design, and development teams to create impactful marketing campaigns across multiple industries.
Key Responsibilities
- Develop and implement marketing strategies for the company's products, services, and client projects.
- Plan, execute, and optimise digital marketing campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
- Create and manage lead generation campaigns to support business development.
- Manage SEO, SEM, content marketing, email marketing, and social media marketing activities.
- Produce engaging content including blogs, website copy, case studies, newsletters, videos, and social media posts.
- Manage and update company and client websites to improve traffic and conversion rates.
- Support the launch and promotion of new software products and digital solutions.
- Collaborate with designers, developers, and project managers to deliver marketing campaigns for client projects.
- Conduct market research and competitor analysis to identify opportunities for growth.
- Monitor campaign performance using analytics tools and provide regular reports with actionable insights.
- Manage marketing calendars and coordinate promotional activities.
- Maintain brand consistency across all digital channels and marketing materials.
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Required Skills & Experience
- 3+ years of experience in digital marketing, preferably within a technology, software, digital agency, or B2B environment.
- Strong knowledge of SEO, PPC, Google Ads, LinkedIn Ads, Meta Ads, email marketing, and content marketing.
- Experience with Google Analytics, Google Search Console, and marketing performance reporting.
- Excellent written and verbal communication skills.
- Experience managing social media platforms for business growth.
- Strong understanding of website optimisation and conversion rate optimisation (CRO).
- Familiarity with CRM platforms and marketing automation tools.
- Ability to manage multiple projects and priorities simultaneously.
- Creative mindset with excellent attention to detail.
- Strong analytical and problem-solving skills.
Desirable Skills
- Experience marketing SaaS products or technology solutions.
- Knowledge of graphic design tools such as Adobe Creative Suite or Canva.
- Experience with WordPress or other CMS platforms.
- Video editing and motion graphics experience.
- Basic understanding of HTML/CSS is an advantage.
- Experience with AI-powered marketing tools and automation platforms.
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What We Offer
- Competitive salary based on experience.
- Opportunity to work on innovative software products and diverse client projects.
- A collaborative and supportive team environment.
- Professional development and training opportunities.
- Flexible working arrangements.
- Opportunity to contribute to the growth of a fast-moving technology company.
Success in This Role
The Successful Candidate Will
- Increase qualified leads and customer acquisition.
- Improve brand awareness across digital channels.
- Deliver measurable ROI from marketing campaigns.
- Strengthen the online presence of both our company and our clients.
- Successfully manage multiple marketing initiatives while supporting business growth.
If you're passionate about digital marketing, enjoy working on diverse projects, and thrive in a fast-paced technology environment, we'd love to hear from you.
AR Experts Ltd is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Digital Marketing Specialist
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