PAX
Digital Marketing Specialist
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Job Overview
As the Digital Marketing Specialist, you are responsible for overseeing omnichannel digital marketing activities for the UK market. You will manage online promotion, traffic growth and paid advertising, conduct data analysis, and develop and execute digital marketing strategies to elevate brand online visibility, conversion rates, and overall market presence.
Key Responsibilities
- Manage daily operations across diverse digital channels, including search marketing, In-Feed advertising, online campaigns, etc., to deliver routine promotion plans.
- Plan, launch, and optimise online marketing initiatives. Develop tailored digital strategies based on local audience insights to achieve traffic and conversion targets.
- Manage the full lifecycle of ad campaigns, monitor performance metrics, costs and results, and refine tactics continuously to maximise return on investment.
- Compile and analyse marketing data regularly, produce performance reports and post-campaign reviews to support data-driven business decisions.
- Partner with branding, social media, and field marketing teams to connect online and offline marketing funnels and drive integrated campaigns.
- Keep abreast of the latest digital marketing trends, platform policy updates, and competitor activities in the UK, and iterate marketing approaches and solutions promptly.
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Requirements
- Built career in the UK, with a thorough understanding of the local online landscape, digital marketing ecosystem, and user behaviours, together with established professional networks.
- Bachelor’s degree or above. Majors in Marketing, E-commerce, Media, or Digital Media are preferred. 2–3 years of practical digital marketing experience within the UK market is required.
- Familiar with mainstream online advertising platforms and marketing tools, with the ability to independently plan, execute, and optimise digital marketing projects.
- Strong data awareness and analytical skills, capable of adjusting marketing strategies based on data findings.
- Agile thinking, solid execution, and good interpersonal skills. Able to handle multiple tasks simultaneously and work effectively under pressure.
- Previous digital marketing experience in consumer electronics or lifestyle sectors is highly preferred.
- Candidate must be eligible to work full-time in the UK without requiring visa sponsorship.
About PAX (Hayati®)
PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.
Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.
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In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.
Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.
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