t2 group
Digital Marketing Specialist
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Digital Marketing Specialist (maternity cover)
Salary: up to £35,000
Location: Remote role with occasional travel to Head Office (St Mellons, Cardiff)
About us
With over 30 years of experience, t2 group is one of the UK's leading providers of Apprenticeships in Adult Care, Leadership & Management, and Business & Customer Service. We partner with thousands of employers across England, helping organisations develop their workforce while offering our employees excellent opportunities for career development.
Job description
We are looking for a creative, results-driven Digital Marketing Specialist to join our in-house marketing team on a maternity cover contract.
Reporting directly to the Head of Marketing & Communications, you'll take ownership of planning, delivering and optimising digital marketing campaigns across paid media, email marketing, social media and content channels. You'll play a key role in increasing brand awareness, generating high-quality leads and supporting the delivery of the wider marketing strategy through data-driven campaigns.
This is an exciting opportunity for someone who enjoys working across multiple digital channels, analysing performance and continuously improving campaign results.
Key responsibilities
Social media & content
- Develop and deliver engaging social media strategies across LinkedIn, Facebook, Instagram and YouTube.
- Plan, create and schedule high-quality content that aligns with brand guidelines and marketing objectives.
- Manage social media campaigns from concept through to delivery and post-campaign analysis.
- Work closely with the design team to create engaging digital assets and optimise the customer journey.
- Write compelling marketing copy for blogs, website content, email campaigns, award submissions and other marketing materials.
- Stay up to date with social media trends, platform updates and best practice to maximise performance.
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Paid media
- Plan, manage and optimise paid campaigns across Google Ads, LinkedIn Ads and Meta Ads.
- Conduct audience research, keyword research and competitor analysis to inform campaign strategy.
- Create engaging ad copy and work with the wider team to optimise landing pages for improved conversion.
- Monitor campaign performance, carrying out A/B testing and implementing ongoing improvements to maximise ROI.
- Manage campaign budgets and ensure spend is optimised across all paid channels.
Email marketing
- Plan, build and execute email marketing campaigns using HubSpot, including newsletters, lead nurturing campaigns and marketing automation workflows.
- Segment audiences to deliver relevant, personalised communications.
- Test subject lines, content and calls to action to improve open rates, click-through rates and conversions.
- Monitor campaign performance and continually optimise future email activity.
Performance & analytics
- Monitor, analyse and report on campaign performance across all digital marketing channels.
- Produce monthly reports and dashboards, providing clear insights and recommendations to stakeholders.
- Use data and analytics to identify trends, customer behaviour and opportunities to improve marketing performance.
- Track KPIs and ensure campaigns contribute towards lead generation and business objectives.
- Stay informed on algorithm changes, industry developments and emerging digital marketing best practice.
Brand & marketing support
- Research competitor activity and market trends to identify opportunities and support strategic planning.
- Research, write and coordinate submissions for industry awards, ensuring entries effectively showcase business achievements.
- Support the delivery of wider marketing campaigns, events and business initiatives where required.
Experience
- Minimum of two years' experience in digital marketing, PPC or social media marketing.
- Hands-on experience managing Google Ads, LinkedIn Ads and Meta Ads campaigns.
- Experience using HubSpot, Snov.io or a similar marketing automation platform.
- Strong understanding of SEO, website optimisation and lead generation.
- Experience planning and delivering successful email marketing campaigns.
- Confident analysing marketing data and translating insights into actionable recommendations.
- Proven track record of delivering measurable improvements across digital marketing campaigns.
- Strong copywriting skills with experience producing engaging content across multiple channels.
- Experience conducting competitor and market research.
- Excellent organisational skills with the ability to manage multiple projects and priorities.
- Strong communication and presentation skills with exceptional attention to detail.
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Core skills
- Degree in Marketing, Business, Communications or a related subject is desirable but not essential.
- Passion for digital marketing and a genuine desire to continually develop your skills.
- Strong understanding of digital marketing principles and customer journeys.
- Excellent written and verbal communication skills.
- Analytical mindset with strong problem-solving ability.
- Self-motivated and able to work independently while collaborating effectively within a team.
- Adaptable and comfortable working in a fast-paced environment.
Benefits
- Laptop and mobile phone provided
- 25 days annual leave + bank holidays (increasing with length of service)
- Christmas & New Year shutdown period
- Pension scheme
- Specsavers scheme
- Access to 1000's of student discounts inc. Unidays, Student Beans and TOTUM
- £1,500 employee referral bonus scheme
- Enhanced sick pay & maternity reward vouchers
- Employee well-being and assistance programme
- Your Birthday off
Office hours:
- Monday to Thursday: 8:45am – 4:45pm
- Friday: 8:45am – 3:30pm
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