Hays
Digital Marketing Specialist
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DIGITAL MARKETING SPECIALIST
Location: Milton Keynes
Assignment Type: Temporary (ongoing via Hays)
Pay: Competitive hourly rate
About us:
We’re passionate about what we do. Whether we’re exploring ways to make motoring more sustainable, or pushing the boundaries of technology, innovation underpins everything we do.
This is an exciting opportunity to join a forward-thinking, premium automotive organisation at the forefront of digital transformation. You’ll be part of a collaborative and high-performing marketing team, working on high-profile campaigns that shape brand perception and drive commercial success.
How you’ll play your part:
In this role, you will be responsible for supporting the Digital Brand Marketing Manager with the development, delivery, and optimisation of national media campaigns to support the sales objectives for key business areas such as Product Launches and Top End Vehicles.
You’ll play a key role in delivering impactful, insight-led campaigns that connect with audiences and elevate the brand, ensuring best-in-class execution across multiple channels.
You’ll also:
- Collaborate with the creative team, media agencies, and external partners to deliver best-in-class campaigns across digital, social, outdoor, experiential and broadcast platforms.
- Maximise media efficiency and impact through appropriate media planning. Integrate and exploit new media opportunities within all relevant campaigns to prospect and existing customers.
- Have a good understanding of the creative and media process with the ability to confidently contribute to the development process, working closely in partnership with our creative and media agencies.
- Collaborate with internal cross-functional teams, including product, sales, and PR, to align marketing strategies with overall business goals.
- Focus on leveraging analytics to drive insights, execution and optimisation of digital campaigns in order to drive the lead opportunity.
- Ensure brand consistency and campaign efficiency by closely working together with the HQ team, maximising use of central assets where relevant.
- Monitor and analyse campaign performance, using data-driven insights to optimise ongoing and future marketing initiatives.
- Provide detailed reports and presentations to senior management, showcasing campaign effectiveness and ROI.
- Support in controlling budgets to meet plans and manage ongoing financial administration ensuring process is followed for the generation of all purchase orders, invoices and accruals.
- You will also have the opportunity to contribute to innovative campaign strategies, test new digital channels, and bring fresh ideas to continuously improve performance and engagement.
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About you:
- Proven experience in marketing, preferably within the luxury automotive or premium consumer goods industry.
- Demonstrated success in delivering high-impact marketing campaigns and product launches.
- Strong understanding of digital marketing channels, including VOD, social media, and experiential marketing.
- Clear understanding of the marketing funnel and how to align campaign strategies with customer journeys.
- Experience using data analysis and reporting dashboards to identify campaign insights and optimise performance.
- Experience in managing and partnering with creative & media agencies.
- Attention to detail, excellent organisation skills and ability to manage multiple projects and responsibilities.
- Analytical tendencies with a natural curiosity to measure, test and learn to get the best results.
- Ability to succeed in a fast-paced, rapidly evolving and changing environment.
- Advanced presentation skills and ability to influence and negotiate at a senior level.
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You will be a proactive, results-driven individual who thrives in a collaborative environment and is passionate about delivering high-quality marketing campaigns that make a tangible impact.
Why join us?
- Work on exciting, high-visibility campaigns within a premium brand environment
- Collaborate with leading creative and media partners
- Be part of a supportive, innovative, and ambitious team
- Opportunity to develop and grow within a dynamic and evolving business
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