VMA Group
Digital Marketing Specialist
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Digital Marketing Specialist
Digital Marketing Specialist
Exclusive opportunity to join a globally recognised engineering and professional services organisation as a Digital Marketing Specialist, delivering digital marketing activity across the UK & Ireland.
Working as part of a global social media team, you'll create engaging digital content, support integrated campaigns and help deliver regional marketing priorities across multiple digital channels.
Hybrid working – 3 days per week in Central London, 2 days from home.
Key Responsibilities
- Create, edit and publish engaging digital content across LinkedIn, Facebook, Instagram and YouTube.
- Plan, schedule and manage social media content calendars aligned to regional marketing priorities.
- Support the delivery and optimisation of paid social media campaigns.
- Build and update landing pages and website content using CMS platforms.
- Apply basic HTML knowledge to support website updates and digital content implementation.
- Monitor campaign performance, analyse key metrics and provide recommendations to improve results.
- Produce regular reporting on digital marketing activity and campaign performance.
- Work closely with internal stakeholders to deliver digital elements of integrated marketing plans.
- Ensure all content and digital activity aligns with brand guidelines and governance standards.
- Support wider digital marketing initiatives including campaign execution, website updates and content development.
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Skills & Experience
- Approximately 3 years' experience within a digital marketing, social media or digital communications role.
- Experience delivering digital marketing campaigns within a B2B organisation or a marketing agency supporting B2B clients.
- Hands-on experience managing both organic and paid social media activity.
- Strong copywriting, editing and content creation skills.
- Experience using CMS platforms to manage website and landing page content.
- Good understanding of HTML and confidence making basic website content updates.
- Experience using social media scheduling platforms, Canva and basic video editing tools.
- Ability to interpret campaign performance data and make evidence-based recommendations.
- Strong organisational skills with the ability to manage multiple projects and stakeholder relationships.
- Knowledge of SEO principles and customer user journeys would be advantageous.
- Experience of email marketing or microsite management would be beneficial.
- Experience using HubSpot would be highly desirable.
- Familiarity with digital analytics tools such as Google Analytics would be advantageous.
- A proactive, collaborative approach with excellent attention to detail and a passion for delivering high-quality digital marketing activity.
Get help with your application
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If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
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