Plowman Craven
Digital Marketing Specialist
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Digital Marketing Specialist
đź“Ť Harpenden, Hybrid
🏢 Marketing / Demand Generation
đź•’ Employment Type: Permanent | Full-time
About Us
As one of the largest measurement survey companies in the UK, Plowman Craven provides a range of services to the property, rail and infrastructure markets. Our innovation, dynamic approach and commitment to delivering a flawless service is achieved by investing in and empowering our employees to push boundaries and reach new heights. Regardless of the size or complexity of a project, our clients trust us to provide a service that goes beyond their expectations.
About the Role
We're looking for an experienced, hands-on Digital Marketing Specialist to take ownership of our digital marketing infrastructure and help drive measurable business growth. Working closely with the marketing team, you'll manage our paid media, CRM, marketing automation, website performance and analytics, ensuring campaigns are delivered effectively, leads are captured accurately, and marketing performance is clearly connected to commercial outcomes.
This is an exciting opportunity for someone who enjoys building processes, optimising performance and using data to make smarter marketing decisions.
What You'll Be Doing
- Own and manage paid media campaigns across Google Ads, LinkedIn Campaign Manager and other relevant digital channels.
- Build, optimise and report on digital marketing campaigns, ensuring strong ROI and lead generation performance.
- Manage marketing automation, email nurture campaigns and CRM integrations to improve lead management and customer journeys.
- Ensure all marketing leads are accurately captured, tracked and attributed through CRM and marketing platforms.
- Create and maintain landing pages, campaign tracking, UTM parameters and conversion tracking.
- Produce clear, commercially focused reports and dashboards demonstrating campaign performance, pipeline contribution and return on investment.
- Work with external web agencies to manage the technical performance and ongoing development of the company website.
- Collaborate with the wider marketing team to ensure campaigns are launched successfully and supported by robust digital processes.
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What We're Looking For
- At least 5 years' experience in a hands-on B2B digital marketing role.
- Strong experience managing Google Ads across Search, Display and Remarketing campaigns.
- Experience using LinkedIn Campaign Manager and other paid social platforms.
- Knowledge of marketing automation platforms such as Spotler, HubSpot, Marketo, Pardot or similar.
- Experience working with CRM systems and integrating marketing activity with lead management processes.
- Strong understanding of conversion tracking, UTM management, analytics and campaign reporting.
- Experience working with WordPress websites and landing page management.
- Commercially minded with excellent analytical skills and a passion for improving marketing performance through data.
- A proactive, solutions focused approach with the confidence to build and improve marketing processes from the ground up.
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Why Join Plowman Craven?
- 25 days' annual leave, increasing to 30 days with service, plus bank holidays
- Performance related bonus
- Professional membership fees and development support
- Salary sacrifice pension contribution scheme
- Flexible and remote working (role dependent)
- Life assurance
- Healthcare benefits
- Wellbeing and mental health programme
- Social activities organised throughout the year
- Employee-owned company held in an Employee Ownership Trust (EOT) for the benefit of employees
Please note: The benefits outlined above are subject to variation depending on the location and country of the advertised role.
đź“© For any questions please get in contact recruitment@plowmancraven.com
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