Children of Watamu (Happy House Kenya)
Digital Marketing & Website Adviser - Volunteer
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Digital Marketing & Website Adviser - Volunteer
About the Role
We’re seeking an experienced digital marketing, UX, or conversion optimisation professional to review our charity website and provide actionable recommendations that encourage more donations, child sponsorships, enquiries about visiting Happy House, and broader engagement with our work.
The Chance to Make a Difference
Our website is often the first impression of Children of Watamu for visitors, shaping whether they choose to engage as supporters, volunteers, or visitors—or leave without joining us. As a small charity, we lack the resources for a professional review, so your expertise will directly help us understand pain points, missed opportunities, and impactful improvements.
By refining our message, user journey, and CTAs, your recommendations could increase:
- Donations
- Sponsorship enquiries
- Long-term volunteer applications
- Visit enquiries from travellers in Watamu
This isn’t just a one-off review—small but thorough improvements will ripple through thousands of future visitors, strengthening our mission for vulnerable children in Kenya.
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Who We Need
We’re looking for a volunteer with 3+ years’ experience in one or more of these areas:
- Conversion rate optimisation (CRO)
- User experience (UX)
- Digital marketing
- Website strategy
- Fundraising marketing
- Copywriting
- Digital communications
Ideal skills include: ✅ A first-time visitor mindset, spotting clear but overlooked opportunities ✅ Ability to analyse user journeys and boost conversions ✅ Experience refining messaging, layouts, and clickable calls-to-action (CTAs) ✅ Prioritisation of recommendations by potential impact and implementation feasibility ✅ Clear, non-technical communication for a small charity team
Experience with charities or purpose-led orgs is a plus but not necessary—we welcome bold new ideas from commercial backgrounds. More importantly: constructive and practical thinkers who enjoy customised solutions—not just problem diagnosis.
Above all, your work must help translate our website into sustained support for Watamu’s children.
Ecology of Impact
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Remote Flexible, short-term, ~effort expected
What This Role Involves
We aim to improve our website—our first point of contact with the world—so more visitors become engaged in our mission. You’ll assess and enhance:
• Full site organisation: Are our menus, links and sections intuitive? • Mission storytelling: Do our goals, impact, and child stories convert readers? • Model copy: Can captions, descriptions and CTAs be more persuasive? • Delta barriers: Is there friction in the path to donations, sponsorship, or action? • Quick wins vs. big wins: Offer balance: races to implement vs. longer-term improvements.
Deliverables:
[ ] Reply with a strategic report showcasing findings and actionable recommendations. [ ] Or Share your insights in a structured online meeting for an interdisciplinary review.
Not—redesign the site or build its new code—focus on effective tweaks our team can adopt over tied.
Note: This opportunity backs Watamu’s broken children and trauma that small changes make move magnitude!**
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