Hunterlodge Advertising
Digital Media Planner
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Media Planner – £35,000–£40,000 per annum
About us
Hunterlodge is a UK-based full-service agency specialising in integrated, insight-driven campaigns for organisations across higher education, the public sector and commercial brands. We thrive on creativity, collaboration and growth, delivering meaningful connections between audiences and our clients.
Our team culture values continuous learning, innovation and professional development. We aim to stay ahead of evolving media trends, ensuring our clients achieve outstanding results.
We’re now looking for a Media Planner to support our expansion. Whether you’re a paid media specialist keen to explore beyond campaign execution, or a digital marketer seeking to broaden your strategic horizons, this role offers the opportunity to grow within integrated planning across both digital and traditional channels.
Many of our clients operate in higher education—experience working with universities, student recruitment campaigns or youth-targeted audiences will be a big advantage.
The opportunity
This isn’t a traditional media planning role requiring years of experience. Instead, we want someone who understands how modern digital advertising platforms work and wants to develop that expertise into wider media strategies.
If you’re currently working as a:
- Paid Media/Digital Executive
- Paid Social Executive
- PPC Executive …and are looking to move beyond activation into strategic media planning, this role could be perfect for you.
You’ll leverage your knowledge of Google Ads, Meta, LinkedIn, TikTok and beyond to design integrated media strategies, gaining hands-on experience in out-of-home, audio, video and broadcast media. Your aim? To shape channel mix, budgets and campaign content with a focus on audience impact—all while developing as a multi-channel specialist.
Key responsibilities
Media planning & strategy
- Develop integrated media plans aligned with client briefs and campaign objectives
- Recommend the optimal channel mix, balancing paid social, paid search, display, video, audio, out-of-home and broadcast media based on campaign goals
- Use audience insights, market research, performance data and industry trends to inform strategic decisions
- Allocate budgets across channels to maximise efficiency and effectiveness
- Craft audience-first strategies that target brand awareness, consideration and conversion
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Digital media expertise
- Apply your platform knowledge (Google Ads, Meta, LinkedIn, TikTok) to shape broader media recommendations
- Identify targeting approaches, campaign structures and platform opportunities that align with client goals
- Turn campaign performance metrics into actionable scaling or refinement opportunities
- Stay updated on new advertising formats, platform updates and emerging trends
Media buying & campaign delivery
- Support the activation and buying of campaigns across all channels
- Build relationships with media owners, publishers and platform partners
- Negotiate value-added agreements and competitive terms where possible
- Oversee on-time, budget-aligned delivery, ensuring campaigns meet KPIs
Client & agency collaboration
- Present media strategy and logic to clients and internal teams, explaining your recommendations
- Work closely with account management, creative and content teams to ensure seamless media-creative integration
- Contribute to campaign reviews, reporting and future planning, driving strategic refinement
Skills & experience
Essential
- 1–2 years in paid media, biddable media or digital marketing
- Hands-on experience managing campaigns in:
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Strong understanding of:
- Audience targeting (lookups, segmentation, personalisation)
- Optimisation techniques (bid strategies, audience expansion, creatives testing)
- Performance metrics (CPA, CTR, ROI, frequency capping)
- Technical proficiency with Google Analytics 4, Looker Studio or similar tools
- Ability to interpret campaign data and use insights to recommend improvements
- Commercial awareness and an interest in marketing strategy
- Excellent communication and presentation skills
- Competency in Microsoft Excel, PowerPoint and data visualisation
- Curiosity to explore new channels and untested approaches
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Desirable
- Agency experience, ideally in integrated marketing planning
- Experience within higher education marketing, student recruitment or youth-targeted campaigns
- Familiarity with display advertising, video advertising or programmatic platforms
- Knowledge of traditional media channels (out-of-home, audio, broadcast types)
What success looks like
- Delivering audience-centric, insight-driven media plans that cut through noise and drive measurable results
- Successfully bridging platform knowledge with broader strategic recommendations, reducing campaign bias
- Gaining confidence across new channels, from digital to off-platform
- Forging strong internal and client relationships through transparency and collaborative thinking
- Proving long-term impact—steps taken today that improve future campaign performance
Benefits
We offer a supportive, fast-growing culture where your contributions are valued—from day one to the next promotion.
- Profit-share bonus scheme, sharing in Hunterlodge’s success
- Continuous Professional Development (CPD) programme with structured training in planning, buying and strategy
- Hands-on learning across all aspects of campaign development: digital to traditional channels, insights to execution
- Work with bright industry-leading clients including some of the country’s top universities and established national brands
- Walk into interviews prepared, thanks to career progression planning from the outset
- An energy-positive environment where collaboration is the norm
- Full agency benefits, including flexible working arrangements where possible
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