Immediate
Digital & Multimedia Director, Radio Times
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Digital & Multimedia Director, Radio Times (salary from £85,000)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate.
Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation - we help bring our audiences joy!
About The Role
The Digital & Multimedia Director joins Radio Times at a pivotal point in its 100-year publishing journey. This leadership role will drive the brand's evolution from market-leading but platform-siloed editorial production to an integrated, multimedia-first operating model. The role will help foster a collaborative, high-performing culture that combines editorial excellence with experimentation, innovation and operational discipline overseeing transformation technically, and creatively in line with audience consumption whilst maintaining the authentic identity, editorial integrity, and audience trust that underpin the brand today.
The Digital & Multimedia Director works in close partnership with the Editorial Director and the senior editorial team to ensure our market-leading content reaches audiences in the right formats, on the right platforms, with the right support, insight and production models behind it.
This is a role for someone who understands the editorial mindset: how stories are commissioned, created, edited, packaged and trusted by audiences. The successful candidate will build our talented teams' strong ideas into deeper audience relationships across print, web, app, video, audio, social and emerging platforms. They will articulate why change is needed, bring colleagues with them, listen carefully to editorial concerns, and create practical workflows that make high-quality multimedia work easier to deliver.
This role provides leadership, structure and expertise in digital and multimedia growth, working collaboratively with editors, creators, production, product, commercial and technology teams. Clear decision-making is essential to how the role operates.
Key Responsibilities
- Define and lead the brand's multimedia content strategy across video, audio, social, web, app and emerging platforms, building a coherent ecosystem where every touchpoint has a clear audience and purpose.
- Build scalable multimedia formats, franchises and premium IP that grow audience reach, strengthen brand affinity and create commercial opportunity.
- Lead the development of a direct-to-audience strategy, with the app and owned platforms at the centre of building habitual audience relationships, deeper engagement and subscription growth.
- Shape a compelling digital vision that goes beyond content distribution creating a destination audiences return to habitually through personalisation, utility, community, exclusive experiences and innovative storytelling.
- Drive audience growth across owned and third-party platforms including YouTube, Spotify, Instagram, social, aggregator and emerging channels.
- Develop platform-native storytelling and distribution strategies rooted in audience behaviour, data insight and changing consumption trends.
- Use analytics, audience insight and performance data to optimise commissioning, distribution, engagement and conversion across the ecosystem.
- Manage and deliver budget and commissioning processes in line with business value.
- Oversee the development of modern production workflows, AI-assisted processes and scalable content operations that improve both efficiency and creative quality.
- Partner closely with product and technology teams to align content strategy with audience, subscription and business goals.
- Work in unison with commercial teams to ensure vision and product reflect and leverage market reality and respond to commercial opportunities.
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Requirements
- Significant senior leadership experience within a publisher, broadcaster, entertainment brand or digital media business.
- Proven success building and scaling multimedia brands, channels or content ecosystems across video, audio, social and digital publishing.
- Deep understanding of modern audience behaviour, platform ecosystems and evolving content consumption trends.
- Strong editorial instincts and storytelling judgement, with experience developing compelling multimedia formats and franchises.
- Strong understanding of YouTube, TikTok, Instagram, podcast ecosystems, streaming platforms and owned digital products.
- Experience building direct audience relationships through apps, subscriptions, registration, CRM or owned-platform strategies.
- Demonstrated success leading organisational transformation and building collaborative multidisciplinary teams.
- Commercially aware and highly data literate, with the ability to translate audience insight and performance analytics into strategic action.
- Comfortable operating at both strategic and operational levels, from defining vision to improving workflows and delivery.
- Familiarity with AI-assisted production workflows, audience personalisation and emerging digital media technologies.
- Excellent stakeholder leadership skills with the ability to align editorial, creative, product and commercial teams around shared priorities.
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Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place where you can grow, be supported, and make a difference.
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