Digital Tonic | Digital, eCommerce & Marketing Recruitment
Digital Optimisation & Growth Manager
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The Company
We’re partnering with one of the world’s leading business intelligence providers, trusted by global organisations to help shape commercial and strategic decision-making. Their subscription platform delivers premium insight to clients around the world. Following significant investment in both product and technology, they’re now entering an exciting new phase of commercial growth. This is a newly created role that will sit at the heart of that transformation.
The Role
This isn’t a traditional digital marketing role. You won’t inherit a large paid media budget or spend your days tweaking ad campaigns. Instead, you’ll own the digital journey that turns anonymous visitors into engaged trial users, and trial users into high-value customers. Working alongside the Head of Demand Generation, Sales, Product and external specialist agencies, you’ll optimise every stage of the customer journey – from landing pages and content discovery through to trial activation, behavioural journeys and conversion. With a brand-new trial model launching, you’ll have the opportunity to build the digital engine that supports the company’s future growth. You’ll combine commercial thinking with hands-on optimisation, using data, experimentation and customer behaviour to continually improve digital performance.
You’ll take ownership of the company’s digital acquisition and conversion strategy, optimising every stage of the customer journey from first website visit through to trial activation and subscription. Working closely with Sales, Product and Marketing, you’ll continually improve user journeys, landing pages and conversion pathways, using CRO techniques such as A/B testing and behavioural analysis to drive measurable commercial results. You’ll manage relationships with specialist SEO, PPC and development partners, ensuring all activity aligns with wider business objectives, while leveraging tools including GA4, Salesforce and Marketing Cloud to improve attribution, reporting and marketing automation. Along the way, you’ll build meaningful performance dashboards, identify customer behaviours and friction points, and use data-driven insight to test, learn and continuously improve the digital experience and conversion performance.
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Skills & Experience
- Proven experience in digital growth, digital optimisation, conversion rate optimisation (CRO), demand generation or performance marketing within a B2B environment.
- A strong understanding of how to optimise complex customer journeys, using data and behavioural insight to improve engagement and conversion.
- Experience managing websites, digital acquisition channels and conversion programmes, with a commercial focus on delivering measurable business outcomes.
- Comfortable working across SEO, PPC, CRO, analytics and CRM, with the ability to oversee specialist agencies and external partners rather than being the hands-on expert in every discipline.
- Experience using platforms such as GA4, Salesforce, Marketing Cloud and CMS platforms (Drupal experience would be advantageous but isn’t essential).
- Strong analytical skills with the ability to interpret performance data, identify opportunities and build actionable insights.
- Confident collaborating with Sales, Product and Marketing teams, influencing stakeholders and aligning digital activity to wider commercial objectives.
- Experience within subscription, SaaS, research, professional services or other high-value B2B businesses would be highly beneficial.
- Naturally curious, commercially minded and motivated by solving customer and business problems rather than simply managing marketing channels.
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Benefits
This is an amazing opportunity to come into a business that has huge unlocked potential, where you get to be at the heart of digital growth. Depending on your experience, there’s a salary on offer of up to £80k. You’ll be required to be in the office 1 day a week in Central London.
Sounds good?
If you’re interested in hearing more, please get in touch with Stacey.
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