University of Cambridge
Digital Performance Coordinator
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Digital Performance Coordinator
Digital Performance Coordinator – University of Cambridge PACE
Digital channels are central to how we connect with prospective learners—and we're looking for someone to help maximise their impact. This is your opportunity to deliver high-impact digital campaigns using data, insight, and experimentation at a world-leading educational institution with a heritage dating back to 1873.
About the Role
At University of Cambridge Professional and Continuing Education (PACE), our mission is to make lifelong learning accessible to all. We deliver a diverse portfolio of courses, specialising in widening participation for adult learners at every stage of life.
As Digital Performance Coordinator, you'll lead a strategic, data-driven digital marketing programme across PACE, aligning paid social, paid search, organic channels, and web to deliver integrated campaigns. With full ownership of performance reporting, you'll work collaboratively across the wider Growth Marketing and External Engagement teams to amplify engagement and conversion.
Key Responsibilities
Paid & Organic Campaign Management
- Plan and execute paid social campaigns (Meta, LinkedIn, Google) with targeted audience segmentation and campaign objectives
- Manage campaign lifecycle from setup and testing to pacing, optimisation, and daily monitoring
- Ensure paid search and display activities are optimised and aligned with strategy
- Actively A/B test new formats (including AI-driven tools like Google PMax and Meta Advantage+) to enhance performance
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Insights & Performance Reporting
- Track and analyse campaign KPIs (CPA, CTR, reach, conversions) and propose actionable improvements
- Provide detailed reports and recommendations to all stakeholders
- Work with cross-functional teams to develop performance-driven marketing assets
Optimisation & Compliance
- Maintain brand consistency across all digital channels while ensuring accessibility and regulatory adherence
- Collaborate with external partners or agencies where needed to support delivery
Core Skills & Requirements
- Experience delivering and optimising digital campaigns, with expertise in paid social (Meta/LinkedIn Ads) and PPC (Google Ads)
- Knowledge of relevant platforms like Meta Ads Manager, LinkedIn Campaign Manager, GA4 and data-analysis tools
- Analytical mindset with the ability to analyse data and turn it into strategic insights
- Experience managing multiple campaigns simultaneously while maintaining attention to detail
- Confident communicator, capable of explaining technical findings to non-technical teams and stakeholders
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Desirable
- Experience using AI-driven marketing tools (e.g., Meta Advantage+, Google PMax)
- Familiarity with higher education marketing
Work Arrangement & Flexibility
- Based at Madingley Hall, but open to hybrid working arrangements (to be discussed)
- Applications welcome for part-time or flexible working
- Inclusivity: We encourage applications from all backgrounds and welcome informal enquiries
Application Details
- Closing date: 5 August 2026
- Selection stages:
- Online interview (25 Aug 2026)
- In-person interviews (1 Sep 2026, shortlisted candidates only)
- Quote reference: EA50199 in your application and correspondence
Contact
Enquiries: Sophie Sanghera (Growth Marketing Manager) 📧 sophie.sanghera@pace.cam.ac.uk
HR enquiries: HR@pace.cam.ac.uk
The University of Cambridge actively supports equality, diversity and inclusion.
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