Digital Waffle
Digital Performance Marketer (Contract)
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Role: Digital Performance Marketer (Contract)
Location: Remote (UK)
Contract Length: 5 Months Initially (Likely Extended)
Day Rate: £300-£400 per day (Outside IR35)
Must Have:
- Be able to be fluent in either Dutch, German, or French
The Opportunity
An exciting opportunity has arisen for an experienced Digital Performance Marketer to join a growing international organisation on a contract basis until the end of the year.
This is a hands-on role for someone who can quickly take ownership of SEO and paid search activity, helping to optimise digital performance across multiple international markets. You'll work alongside a collaborative marketing team to improve campaign performance, increase inbound leads, and support ambitious growth objectives.
Key Responsibilities
- Audit, refine, and execute SEO and paid search strategies across multiple international markets.
- Manage and optimise Google Ads and Microsoft Advertising campaigns to maximise return on investment.
- Oversee external PPC agencies, ensuring campaign performance meets agreed objectives and best practice standards.
- Analyse campaign performance, identify opportunities for optimisation, and provide data-driven recommendations.
- Monitor key marketing KPIs and produce insightful reporting to support business decisions.
- Develop and document SEO and paid search best practices for wider marketing teams.
- Provide guidance and support to regional marketing teams, helping optimise local campaigns and websites.
- Deliver training sessions and workshops to improve digital marketing capability across the business.
- Optimise website content and structure to improve visibility within AI-powered search experiences and large language models (LLMs).
- Maximise the effectiveness of marketing technology platforms, including SEO and website optimisation tools.
- Collaborate closely with stakeholders across marketing to support business growth through digital performance.
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About You
To be successful in this role, you'll have:
- 5+ years' experience in digital performance marketing with a strong track record of delivering measurable results.
- Strong expertise in technical SEO, on-page optimisation, keyword research, content strategy, and link building.
- Experience optimising content for AI-driven search and Generative Engine Optimisation (GEO).
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns.
- Previous experience managing external PPC agencies or digital marketing partners.
- Excellent analytical skills with the ability to interpret performance data and translate insights into actionable improvements.
- Experience using tools such as Google Analytics 4, Google Search Console, Ahrefs, and website optimisation platforms.
- Outstanding communication skills with the confidence to advise and support both technical and non-technical stakeholders.
- A proactive, self-motivated approach with the ability to work independently in a remote environment.
- Fluent English communication skills, both written and verbal.
- Additional European language skills (German, Dutch, or French)
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Desirable Skills
- Experience using Profound or similar AI search optimisation platforms.
- Experience with heat mapping and conversion optimisation tools such as Crazy Egg.
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