Digital PR Executive

Agency : Havas Media Group Job Description : ABOUT HAVAS MARKET: We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair. Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social). We help clients such as Kia, Unbiased and Post Office to: Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance. Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success. Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market. THE ROLE: We’re looking for a creative and motivated individual to take on the role of Digital PR Executive within our scaled SEO & GEO function, working with teams across locations in Leeds and London. We’re looking for someone with a passion for all things digital PR. Within your role, you will create and execute media and outreach activity, that delivers against our set KPIs and brings value to our wide range of clients. You will be comfortable and confident in building relationships with key media contacts, across mainstream media through to niche publications. You will be involved in brainstorming new creative campaigns, along with proactively finding reactive media opportunities. You will work closely with the DPR Managers to report back on our campaign performance to clients. As our Digital PR function sits within our SEO department, a fundamental overall knowledge and interest in SEO will be beneficial for this role. You will however receive extensive training and support across DPR and SEO, provided by the wider team of AMs and ADs. KEY RESPONSBILITIES: Work closely with the DPR AM to execute DPR campaign activities for a portfolio of clients, including elements such as campaign delivery, media relations, influencer marketing and social media. Take full responsibility for the promotion and outreach plan, liaising with the DPR Manager on the right audience, their interest, media requirements, and trends. Fully utilise LinkLab (one of proprietary tools) to source and manage contacts and take ownership of the database by keeping contact notes and information up to date with information needed to determine target’s interest in our work. Create and manage promotion and media lists, advising the content team on the targets’ preferred content medium. Use and identify new tools and techniques to source suitable websites and publications for promotion. Expertly source quality targets in an efficient manner by conducting research and pulling together lists of relevant websites and publications. Understand how to navigate through communities, identifying influencers, their followers, their interests, and where they interact. Develop understanding of the role Digital PR plays in generative search, be able to identify third party brand mention oportunities and support the team with outreach to those publications Be accountable for your own output and report to Digital PR Managers on your promotion success; proactively escalate potential issues and improve results, where needed. Report to and liaise with the rest of the team and proactively propose new techniques and direction if results are not coming in. Pitch in stories to targets, making expert decision on the right medium (face to face, e-mail, phone) that will lead to highest chance of coverage, shares and links. Be persistent and follow up on your communication. Understand trends, talking points, upcoming features, etc. and follow influencers to keep up to date with popular topics. Utilise social media to maximise results and increase reach of stories. Manage long term relationships with key targets, coming up with new innovative ways to create positive relationships between the company and them. Responsibility for reporting, both internally and to clients, to ensure regular updates are provided that cover progress, insights and performance impact of DPR activity. Confidently able to use our suite of DRP and SEO tools to deliver against client campaigns, while maintaining an understanding of the latest changes within this tool set. Assist with finance and billing related activity as required, i.e. getting bookings on the systems, helping with recons against client budgets etc. ESSENTIAL SKILLS AND EXPERIENCE: Previous knowledge of digital PR campaign creation and execution desirable but not essential. Operational knowledge of the role of DPR in SEO, alongside technical and content creation. Good organisation and project management capabilities. Excellent attention to detail and ability to multitask. Confident with communication – both written and verbal. Experience of working within a team and coordinating tasks. Previous experience with client facing responsibilities and building strong relationships. #LI-LM2 Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.