Tesco Mobile
Digital PR Lead - Tesco Mobile - 18 Month FTC
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Digital PR Lead - Tesco Mobile - 18 Month FTC
Digital PR Expert – Tesco Mobile
About the Role
As customer search behaviour rapidly shifts towards AI-generated and LLM-powered environments, this role exists to ensure Tesco Mobile is accurately, positively, and credibly represented across these platforms—today and in the future.
Sitting within the Comms Chapter, the Digital PR Expert co-owns and drives Tesco Mobile’s enterprise-wide AI visibility, authority, and discoverability across emerging AI search and LLM ecosystems. The role is accountable for translating authority signals into measurable commercial impact, including brand consideration, traffic, and engagement.
Acting as a trusted specialist, the role provides expert counsel on best practice, opportunities, and reputational risk, while leading the PR-driven execution of LLM activity. This includes:
- Press office strategy
- Media relations
- Owned channels
- Social platforms
Building authority, correcting misrepresentation, and strengthening reputation across the sources most relied upon by AI models.
This is a highly specialist PR role, combining strong editorial judgement with deep curiosity about evolving AI-driven search behaviour. It plays a critical role in helping Tesco Mobile stay ahead of reputational risk while building trust, authority, and consideration in an increasingly AI-shaped search landscape.
Responsibilities
You will be responsible for:
- Increasing Tesco Mobile’s visibility and accuracy across AI search environments.
- Co-owning the LLM optimisation roadmap and defining clear KPIs linked to commercial impact.
- Managing brand presence across key LLM-influencing sources (e.g., Wikipedia, Reddit).
- Identifying and correcting inaccuracies or misrepresentation in AI outputs.
- Partnering with Digital to align and optimise owned content for LLM visibility.
- Embedding LLM priorities across the wider business and acting as a senior advisor on emerging risks and opportunities.
- Ensuring propositions are accurately reflected across comparison and third-party platforms.
- Monitoring AI search trends and evolving consumer behaviour.
- Turning insight into clear actions to inform planning and reputation management.
- Supporting PR activity during peak periods, ensuring consistency and quality.
- Providing press office cover with strong judgement.
- Ensuring all activity aligns with LLM visibility and comms strategy.
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Requirements
Essential
- 8+ years of strong background in PR, communications, or media relations, ideally in a large or complex organisation.
- Technical understanding: Solid grasp of how LLMs crawl, interpret, and use third-party coverage (e.g., embeddings, entity recognition, semantic search).
- Press office expertise, with the ability to identify reputational risk and act calmly and proactively.
- Experience shaping content for owned, earned, and social channels, with a digital-first mindset.
- Strong stakeholder management skills and confidence working across PR, social, digital, and commercial teams.
- Relationship management: Proven track record of building relationships with key journalists, editors, and niche influencers.
- Strategic thinker with hands-on delivery capability.
Desirable
- Experience working on digital PR or reputation-building campaigns.
- Familiarity with AI-generated search, LLMs, or evolving search behaviour (or a strong curiosity and ability to learn quickly).
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What’s in It for You?
As a valued member of the Tesco family, you can expect:
- Annual bonus scheme of up to 20% of base salary.
- 25 days holiday (plus a personal day and Bank Holidays).
- Private medical insurance.
- 26 weeks paid maternity and adoption leave (waiting period applies; then 13 weeks STATUTORY pay).
- 6 weeks fully paid paternity leave.
- Free access to a virtual GP and Employee Assistance Programme (EAP).
- Resources for mental wellbeing support.
For the full details, visit our [policies page](insert link).
About Us
Tesco Mobile is a joint venture between Tesco and Limited (formerly O₂), established in 2003. As the largest mobile virtual network operator (MVNO) in the UK, we serve over 5 million customers while maintaining our inclusive company culture, rooted in community, customer focus, and agility.
We embrace a liberating approach to work called Agile—prioritising customer needs and rapid adaptation over rigid methodologies. This empowers employees to:
- Self-organise
- Collaborate
- Co-create
- Rapidly refine strategies
This fosters diverse thinking and collective success.
We are committed to an inclusive workplace:
- Celebrating diversity, equality, and accessibility.
- Recognised as a Disability Confident Leader.
- Ensuring equal opportunities for all, with accessible recruitment processes.
We lead with flexibility, offering a range of hybrid working patterns, combining office collaboration and remote flexibility. Our offices remain a hub for connection, innovation, and teamwork.
Everyone is welcome at Tesco. If applying internally, discuss flexible arrangements with your Hiring Manager.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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