AXA
Digital PR & Outreach Manager
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About AXA
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.
AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it.
Job overview
Part of AXA Health’s Marketing team, you’ll oversee campaign planning, execution, and performance to ensure deliverables align with AXA Health’s SEO (search engine optimisation), GEO (generative engine optimisation) and brand goals. You’ll build relationships with AXA colleagues, including public relations, medical experts, and content writers, plus our third-party digital PR (public relations) agencies to help create and plan our digital roadmap for the next six months.
Key responsibilities
- Manage day-to-day relationship with our digital PR agency, providing clear briefs, feedback, and strategic direction.
- Oversee outreach campaign planning, execution, and performance.
- Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions.
- Work closely with SEO, content, and brand colleagues to ensure campaigns are data-driven, on message, and aligned with business priorities.
- Own content creation to support and deliver against SEO ambitions.
- Lead external agency relationships and work closely with internal stakeholders to deliver high-quality PMI (private medical insurance) content.
- Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers, and influencers in the health and wellbeing space.
- Track and report on campaign effectiveness using key SEO and PR metrics. Regularly review and optimise outreach strategies based on performance insights and industry trends.
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Work arrangements
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team, and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending the office, visiting clients, or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
Your skills & experience
- Proven experience in digital PR, GEO, SEO outreach, or link building is essential. Ideally, you’ll have insurance, healthcare, or financial services experience.
- Experience managing external agencies or partners with a track record of successful campaign delivery is required.
- Excellent relationship management skills.
- Commercial and strategic awareness.
- Analytical skills, with experience using data to measure performance.
- Ability to work under pressure with organisational and project management skills.
- Motivated and target-oriented, with a focus on continuous improvement.
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As a precondition of employment for this role, you must be eligible and authorized to work in the United Kingdom. This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime, which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
How to apply
To apply, click on the ‘apply now’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to jennifer.manuel@axa-uk.co.uk.
We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date.
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