Clarks International
Digital Trade Specialist
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Digital Trade Specialist
Location: Street, Somerset
The Role
- Responsible for managing the delivery of the e-commerce trading plan on Clarks.com to deliver commercial growth (sales/profit)
- Responsible for delivering and managing the ecommerce trading plan on .com, working alongside the wider ecommerce (including performance marketing) and global brand teams to align all trading activity and ensure a consistent approach for the brand that is appropriate to drive online commercial performance.
- Responsible for optimising and maintaining the e-commerce sites, completing regular housekeeping checks, analysing the consumer journey, identifying cross-sell and other opportunities - implementing changes, enhancing the experience and maximising sales conversion.
- Work alongside the Data and Performance analyst to provide weekly data analysis of site performance, sharing cross-functionally within the business to recommend & manage actions that will optimise the e-commerce experience, driving an increase in conversion and sales revenue.
- Update websites based on agreed plans with Senior Trading Manager and Head of Ecommerce, working with front-end developers to implement banner updates, managing all onsite navigation and site rankings through Commerce Tools systems.
- Ensure that onsite and marketing plans are aligned so that all landing pages are fully optimised to drive the best consumer experience.
- Work with the E-commerce Merchandiser to agree on seasonal approaches/product focuses.
- Own the online product categorisation - ensure a smooth/logical journey to increase sales.
- Execute planned and ad hoc work as requested by the wider business as and when required e.g. Website Testing for monthly site Dev releases/customer care issues/operational updates.
- Manage and enable product recommendations, utilising the data insights to provide consumer feedback into the wider regional teams as well as optimise to maximise commercial performance.
- Provide feed in for editorial page briefs for both brand-directed and additional in-team content.
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About you
Key Experience
- Experience in e-commerce trading or digital merchandising
- Proven track record of driving online sales and conversion
- Experience managing onsite trading, campaigns, and product merchandising
- Strong understanding of trading KPIs (Conversion, AOV, UPT)
- Experience working cross-functionally (marketing, merchandising, operations)
- Ability to analyse data and turn insights into actions quickly
Key Skills
- Commercial mindset - understands what drives revenue and profit
- Data-driven decision making
- Strong attention to detail (site, product, pricing, content)
- Ability to prioritise and react quickly in a fast-paced environment
- Good stakeholder management and communication
- Basic understanding of UX/customer journey optimisation
Qualifications (nice to have, not essential)
- Degree in Business, Marketing, E-commerce, or similar
- Experience with tools like: E-commerce platforms (e.g. Commerce Tools, Akeneo, Algolia, Amplience), Google Analytics & Content Square
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What We Offer
- Competitive salary
- Flexible working options
- Career development and progression opportunities
- Supportive and collaborative culture
- Comprehensive benefits package
Why join us?
At Clarks, you'll be part of a brand with heritage, craftsmanship, and style at its core. We offer great training, career progression, and the chance to make your mark in a global business.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that makes it unmistakably Clarks.
Disclaimer
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company's discretion at any time, with or without notice. LNKD1_UKTJ
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