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Digital Trading Manager
Digital Trading Manager
We're looking for a passionate Digital Trading Manager to grow our online sales across wickes.co.uk, our apps, and in-store digital touchpoints.
You’ll be the expert executing our trading plan, delivering top-notch web merchandising, and turning performance data into real, impactful growth for the categories you look after, with a focus on our Design & Installation (D&I) audience as well as flooring and tiling.
Responsibilities
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Leading the Digital Trading Plan: Deliver the trading plan for your categories across the website and digital ecosystem, working closely with our Commercial colleagues on promotions, range reviews, and newness.
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Optimising the Online Experience:
- Manage tools and techniques to continuously improve website performance and boost sales.
- Focus areas include site search, visual merchandising, product bundling, cross-selling, and social proofing.
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Perfecting the Customer Journey:
- Regularly walk through customer paths using analytics and insights to pinpoint friction points and resolve them.
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Building Strong Stakeholder Relationships:
- Develop effective partnerships with Buying and Planning teams (Commercial colleagues).
- Share performance data and insights to collaboratively develop a digital growth strategy.
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Delivering Actionable Insights:
- Work closely with Commercial teams to identify sales drivers.
- Focus on eCommerce KPIs (e.g., Inbound Traffic, Conversion Rate, Average Transaction Value (ATV), Path to Purchase).
- Provide clear, impactful reports and recommendations for specific interventions and testing.
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- Managing and Developing Talent:
- Manage one direct report.
- Support their career growth and ensure their objectives are met within the team.
Requirements
To succeed in this role, you’ll have:
- Around 6+ years of Digital Trading Expertise
- Extensive, hands-on experience in digital eCommerce and website trading
- A strong grasp of product discovery, visual merchandising, and full range of key eCommerce KPIs
- A natural leader and collaborator
Key Skills and Experience:
- Data-Driven and Strategic: Proactively utilise data-driven insights for actionable interventions.
- Comorte comfort with:
- Web analytics (Google Analytics / GA4, Contentsquare or similar)
- Google Looker Studio
- CMS systems
- Specialist platforms for Product Discovery, Social Proofing, and Bundling (e.g., Bloomreach, Taggstar, Increasingly)
- Ideally, curiosity and experience using AI tools to enhance productivity and website performance.
- Confident self-starter who thrives in fast-paced, collaborative environments.
Benefits
Learning and Development
Wickes offers significant opportunities to help you grow and develop your career.
Competitive Package
- Competitive bonus
- Save-as-you-earn scheme
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings in retailers, discounts on gym membership, and cycle-to-work funds.
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Wellbeing Support
Wickes is proud of its wellbeing initiatives, covering:
- Employee Assistance Programmes
- Financial education and loans
- Access to parental, menopause, and fertility support
Flexible support is provided to combine a successful career with a fulfilling personal life.
About Wickes
Wickes is a multi-channel retailer specialising in home improvement. Boasting over 50 years of industry experience, Wickes generates revenue exceeding £1.6 billion annually via 230 stores, supported by over 8,000 colleagues.
Wickes values a collaborative culture, creating a down-to-earth, fun, and inclusive environment. Our mission is to build a winning team where you can shine, guided by a shared determination to excel.
Commitment to Inclusion
Wickes is a Disability Confident Employer and committed to diversity and accessibility.[colored="green"]
Disability and equality are prioritised, ensuring an inclusive workplace environment where everybody’s wellbeing is prioritised.
Applications from disabled individuals are encouraged, along with reasonable accommodation for recruitment processes and work environment. If you need any adjustments, reach out when applying.
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