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Digital Trading Manager FTC
Digital Trading Manager (Fixed Term Contract – 12 Months)
We're looking for a passionate Digital Trading Manager to grow online sales across wickes.co.uk, our apps, and digital touchpoints on a 12-month fixed term basis.
You’ll be the expert responsible for executing our trading plan, delivering outstanding web merchandising, and leveraging performance data to drive meaningful growth—particularly in Design & Installation (D&I), flooring, and tiling categories.
Key Responsibilities
1. Leading the Digital Trading Plan
- Deliver the trading plan for assigned categories across the website and digital ecosystem, coordinating with Commercial colleagues on promotions, range reviews, and new product introductions.
2. Optimising the Online Experience
- Manage tools and techniques to continuously enhance website performance and drive sales, including:
- Site search and visual merchandising
- Product bundling, cross-selling, and social proofing
3. Perfecting the Customer Journey
- Monitor customer paths using analytics to identify and resolve friction points, ensuring a seamless experience.
4. Building Strong Stakeholder Relationships
- Foster collaboration with Buying and Planning teams (Commercial colleagues) by sharing performance data, insights, and growth strategies.
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5. Delivering Actionable Insights
- Work closely with Commercial teams to identify key eCommerce drivers, focusing on critical KPIs such as:
- Inbound Traffic
- Conversion Rate
- Path to purchase
- Provide clear, strategic recommendations for interventions and testing.
6. Managing and Developing Talent
- Manage one direct report, providing mentorship, growth opportunities, and ensuring alignment with team objectives.
Requirements
Experience & Expertise
- 6+ years ofDigital Trading experience in eCommerce and website trading.
- In-depth, hands-on knowledge of:
- Product discovery and visual merchandising
- Key eCommerce KPIs (traffic, conversion, ATV, path to purchase)
- Tools like Google Analytics / GA4, Contentsquare, Google Looker Studio
- CMS systems and specialist Product Discovery, Social Proofing, and Bundling platforms (e.g., Bloomreach, Taggstar, Increasingly)
Skills & Attributes
- Data-driven and strategic: Use insights to propose impactful growth actions.
- Collaborative and leadership-focused: Thrives in cross-functional teams without micromanagement.
- Confident self-starter: Works efficiently in a fast-paced environment.
- Ideally, curiosity and experience in AI tools for productivity and site optimisation.
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Benefits & Perks
- Development & career growth: Opportunities to upskill and advance.
- Competitive bonus
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- General discount platform (cashback, retail savings, workouts, gym memberships, cycle-to-work scheme)
- Comprehensive wellbeing strategy, including:
- Employee Assistance Programme
- Financial education & loans
- Parental, menopause, and fertility support
Wickes values a supportive work-life balance, offering flexibility where possible.
About Wickes
Wickes is a thriving multi-channel retailer specialising in home improvement, with over £1.6B revenue across 230+ stores and 8,000+ colleagues. Our culture fosters collaboration, inclusivity, and a fun, straightforward environment—where creativity and teamwork drive success.
"We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do. We’re a Disability Confident Employer, committed to a diverse, accessible workforce. Apply with confidence—reasonable adjustments will be provided if requested."
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