ASOS
Digital Trading Manager - Topshop Topman
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Company Description
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the brands have over 2 million customers globally through the ASOS platform and generate brand sales of approximately £200m.
Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS dedicated to unlocking the growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources, while retaining the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will focus on expanding their offline and online retail presence, building on the exciting relaunch of Topshop.com.
Job Description
We’re seeking a data-driven, commercially-minded Digital Trading Manager to join the Topshop & Topman team and play a pivotal role in shaping the next chapter of their global trading strategy. As Digital Trading Manager, you’ll drive performance across Topshop.com, with a focus on optimising onsite conversion and the customer journey through data-led insights and trading actions.
This is a high-impact role, reporting into (to be announced: Lucy (Future Title)) and working closely with Product, Marketing, and Performance & Insights teams. You’ll lead the development and execution of trading strategies across multiple markets, ensuring we respond to customer behaviour with agility, insight, and innovation.
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What You’ll Be Doing
- Forecast, monitor, and deep-dive into KPIs (conversion, product views, exit rates, funnel metrics), translating valuable insights into clear, actionable trading strategies.
- Identify and execute high-impact trading opportunities to bolster performance with a focus on measurable outcomes.
- Own and drive onsite conversion performance, identifying friction points within the customer journey and implementing improvements in navigation, merchandising, and content.
- Lead A/B testing and experimentation to optimise key onsite elements, including landing pages, navigation, product ranking, and promotional messaging.
- Tailor pricing and promotions by market, leveraging customer and competitor insights to enhance relevance and conversion.
- Collaborate with marketing and brand teams to align onsite activity with traffic-driving campaigns.
- Line manage a team of 2, ensuring strong execution, prioritisation, and development.
We believe working together in person drives greater connection and innovation. Our working approach includes at least 3 hybrid working days per week in the office to foster faster decision-making, deeper collaboration, and a culture where growth, creativity, and success thrive.
Requirements
About You
You must bring:
- A strong blend of strategic thinking, commercial acumen, and leadership experience, with a proven track record in international eCommerce, ideally within fashion.
- Thriving in fast-paced environments, demonstrating curiosity, agility, and hands-on problem-solving skills, coupled with the ability to coach and inspire others.
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You’ll also need to demonstrate:
- Strong analytical capability, with experience in interpretating data and translating insights into actionable trading decisions.
- A proven track record of owning and improving eCommerce conversion through onsite optimisation and trading initiatives.
- Experience working with Shopify or similar eCommerce platforms, with a deep understanding of onsite merchandising tools.
- Experience conducting tests and experiments to enhance onsite performance.
- A strong commercial mindset, identifying opportunities and prioritising high-impact actions.
- The ability to manage stakeholders effectively, collaborating cross-functionally and influencing decisions confidently.
- Excellent communication skills, translating complex data into clear and concise actionable recommendations.
Benefits
- Employee discount (ASOS discount!)
- Employee sample sales access
- 25 days paid annual leave + an extra celebration day for significant milestones
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – use as extra cash or towards other benefits
- Opportunity for personalised learning and in-the-moment experiences to help you thrive and excel in your role
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