Primark
Digital Transformation Product Lead

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Digital Transformation Product Lead
Location: Reading
Duration: Initial 6 Months
Contract Type: Inside IR35 Day Rate
A unique opportunity to bridge Digital Product and Digital Transformation at scale.
Primark is looking for an experienced Digital Transformation Product Lead to bring product thinking, customer-centricity, and digital expertise into some of our most strategic transformation programmes.
This is a highly visible, multi-faceted role sitting at the intersection of Digital Product, Technology, and Transformation. You'll act as the bridge between large-scale transformation initiatives and digital product delivery, ensuring programmes are focused on delivering measurable customer, commercial, and business outcomes.
We're looking for someone with a strong background in Digital Product, ideally within eCommerce or customer-facing digital channels, who understands how to apply product thinking to complex enterprise-wide technology transformations.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Be Doing
- Shape and influence major transformation programmes through a product-led approach
- Partner with senior stakeholders across Technology, Digital, Product, Operations, and Transformation
- Drive alignment across Product, Engineering, Architecture, Data, Security, and Delivery teams
- Translate strategic objectives into clear customer, colleague, operational, and commercial outcomes
- Challenge priorities, investment decisions, and programme scope to maximise value delivery
- Embed modern product practices, customer-centricity, and outcome-driven ways of working across the organisation
What We're Looking For
- 10+ years' experience in Product Management, Digital Transformation, Digital Delivery, or Technology Strategy roles
- Strong Digital Product experience with a background in eCommerce, customer experience, or digital channels
- Proven experience working on large-scale technology transformation programmes and complex enterprise change initiatives
- Deep understanding of Product Management principles and their application within transformation environments
- Experience operating across a broad range of technology domains, products, and business functions
- Ability to influence senior stakeholders and drive alignment without direct authority
- Strong commercial acumen, strategic thinking, and exceptional communication skills


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Why This Role?
This is not a traditional Product Manager role. It's an opportunity to connect digital product expertise with enterprise transformation, shaping how Primark delivers customer and business value through technology at scale.
If you've led digital products, understand complex technology programmes, and can confidently operate from boardroom strategy discussions to detailed delivery conversations, we'd love to hear from you.
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