The Citation Group
Digital Web Manager
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Digital Web Manager
Digital Web Manager
Location: Hybrid – 3 days in Wilmslow, 2 days from home Salary: Competitive
About Citation Group
Citation Group is a collective of businesses dedicated to supporting small and medium-sized enterprises across essential services like HR, Health & Safety, Cybersecurity, E-Learning, and ISO compliance. Our mission is to ease operational pressures for business leaders, allowing them to focus on strategic success.
With organic growth and strategic acquisitions, Citation has expanded its expertise, services, and reach to serve businesses across the UK, Canada, and Australia.
The Role
We’re seeking an ambitious Digital Web Manager to optimise the digital experience across our market-leading brands.
Our websites are critical commercial assets, driving leads, engaging customers, and supporting the entire customer journey. In this role, you will:
- Own website performance, improving conversion rates.
- Ensure every digital touchpoint reflects our brand identity and quality.
- Manage SEO, AEO, CRO, and CRM, balancing commercial priorities with user experience.
Key Responsibilities
Website Performance
- Oversee the health, performance, and conversion of websites across multiple brands.
- Lead:
- Lead generation performance
- User experience & customer journeys
- Website quality and consistency
- Technical improvements
- Continuous optimisation
- Treat each website as a living product, ensuring ongoing refinement.
Website Development
- Lead the development roadmap and collaborate with:
- Internal stakeholders
- External agencies
- Responsibilities include:
- Prioritising development work
- Translating business requirements into clear briefs
- Managing external development partners
- Ensuring timely, high-quality project delivery
- Balancing quick wins with long-term enhancements
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Conversion Rate Optimisation (CRO)
- Work with SEO and CRO teams to improve website performance:
- Identify conversion opportunities
- Support A/B testing programmes
- Analyse customer behaviour
- Recommend UX improvements
- Enhance customer journeys
- Track landing page performance
- Apply insights across all brands
Website Content & Brand Experience
- Own the quality and consistency of the digital experience:
- Ensure websites accurately represent each brand
- Provide well-structured, easy-to-navigate content
- Maintain consistent messaging and branding
- Facilitate accurate, efficient content publishing
- Collaborate with Brand & Content teams for commercially effective yet on-brand websites.
SEO & AI Search
- Partner with SEO and AEO teams to optimise technical aspects:
- Implement technical SEO improvements
- Refine internal linking and site structure
- Enhance page performance and schema implementation
- Ensure AI search readiness
- Uphold content publishing best practices
Analytics & Insight
- Use data to drive improvements:
- Monitor website traffic, user behaviour, and conversions
- Analyse page engagement, technical performance, and customer journeys
- Convert insights into actionable strategies that boost performance.
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Stakeholder & Agency Management
- Build strong relationships across Marketing, Technology, and the wider business:
- Manage external development agencies
- Coordinate multi-brand website projects
- Prioritise competing requests
- Clarify progress openly
- Ensure ** deliverable, measurable value**
Requirements
About You
-
Enthusiastic about improving digital experiences and leveraging data for website performance.
-
Organised, commercially minded, and equally comfortable:
- Discussing customer journeys with marketers
- Briefing technical teams on development.
-
You should bring:
Experience managing websites in:
- B2B, multi-site, or enterprise environments Strong CMS knowledge: Preference for WordPress UX & customer journey expertise Web analytics proficiency: (e.g., GA4 or Looker Studio) CRO and website optimisation best practices Technical SEO understanding & improvements Experience managing agencies or developers Strong project & stakeholder management skills Passion for building exceptional digital experiences
Benefits
Here’s how we reward our extraordinary team:
- 25 days of holiday + 8 bank holidays: Because self-care is key and everyone deserves a break.
- Birthday Bliss: A full day off—because birthdays deserve celebration!
- Post-Wedding Bliss: Extra holiday weeks for newlyweds.
- Growing Families: Vouchers and special perks for growing families.
- Healthcare Cash Plan: Private healthcare benefits to keep you thriving.
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