How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Reports to: Head of Retention
Location: UK, hybrid/remote
Malaberg is building direct mail as a standalone commercial channel inside Retention, and you will own it end-to-end: audiences, formats, vendors, reporting, commercial decisions. You will start on one brand, with more to follow as the channel proves itself. The work is practical, commercial, and hands-on: get the right audiences, coordinate the send, report the ROAS, and scale what works. We sell across the UK and US, so the right person is comfortable thinking across both markets.
What You Will Do
- Plan and run direct mail sends for lapsed customers, active customers, subscribers, VIPs, cross-sell audiences, and selected cold-audience tests.
- Manage multiple concurrent lists and segments: warm reactivation, cold prospecting, cross-sell, seasonal. This is not one campaign a quarter; the volume requires someone who can hold several sends in motion at once.
- Build or brief the audience lists with strong suppression, address QA, and data discipline.
- Coordinate print and mailing-house delivery: specs, proofs, timelines, mail dates, in-home windows, and issue resolution.
- Brief Copy and Creative on the commercial job of each piece: audience, offer, format, response mechanic, and success metric.
- Report send-level ROAS, cost, result, learning, and recommendation: scale, repeat, rework, or stop.
- Turn the first winning sends into a repeatable weekly or fortnightly direct mail operating rhythm.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What We’re Looking For
- Direct mail is your primary discipline. You have run mail programs end-to-end: lists, segmentation, vendor management, print production, drop scheduling, and post-campaign analysis.
- Commercial judgement: you can talk about ROAS, cost per pack, response rates, contribution, and when to scale or kill a send.
- Operational grip: you are comfortable managing vendors, proofs, deadlines, files, and moving parts without dropping detail.
- Data confidence: you can brief audience lists clearly and are willing to get hands-on with customer data workflows.
- Good creative judgement without needing to be the copywriter or designer. You can bring strong ideas and brief specialists well.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Bonus Points If You Have
- Background in a business where direct mail was the primary or a major commercial channel: charity fundraising, catalogue retail, subscription DTC, florists, or a direct-response agency running mail programs for clients.
- UK and US direct mail experience.
- Cold-audience or list-buying experience.
- Experience with Klaviyo, Shopify, or similar platforms for audience extraction and suppression.
- Experience with parcel inserts or package inserts.
- DTC, subscription, beauty, supplements, or skincare sector experience.
How To Apply
Send your CV plus 3 to 5 bullets on one direct mail campaign you personally owned: the audience, format, volume, cost/result, what you learned, and what happened next. No cover letter needed. Applications to harry.thain@malaberg.com.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location