Insight Select
Direct Marketing Executive
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Direct Marketing Executive
Direct Response Marketing Specialist
📍 Aylesford, Kent | 💰 £40,000 | 🕒 Permanent | Full Time | 40 Hours | Flexible Hours
Are you a data-driven marketer who loves seeing campaigns deliver real results? Looking for a role where you'll combine creativity with analytics whilst working for one of the UK's fastest-growing ecommerce brands?
Our client is looking for a Direct Response Marketing Specialist to join their growing marketing team, supporting the delivery and optimisation of Direct Response TV (DRTV) and print advertising campaigns. This is a fantastic opportunity for someone who enjoys analysing campaign performance, testing new ideas and making a genuine commercial impact within a fast-paced business.
The Role
Working closely with internal teams and external agency partners, you'll play a key role in launching, monitoring and optimising direct response campaigns across TV and print. This position offers an exciting mix of campaign management, creative development and performance analysis.
Responsibilities include:
- Supporting the day-to-day delivery of DRTV and print advertising campaigns
- Assisting with campaign planning, launches and creative development
- Coordinating campaign activity to ensure projects are delivered on time
- Working alongside media agencies to optimise TV airtime and print placements
- Running A/B tests and creative experiments to improve campaign performance
- Monitoring campaign KPIs including ROAS, response rates and conversions
- Analysing performance data to identify opportunities for improvement
- Assisting with campaign budgeting and spend tracking
- Building strong relationships with agency partners
- Keeping up to date with industry trends and best practice in direct response marketing.
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About You
You'll be analytical, commercially minded and excited by performance marketing. You enjoy working with data but also have a creative side, allowing you to develop campaigns that generate measurable results.
You'll ideally have:
- Experience within direct response, performance or campaign marketing
- Strong analytical skills with the ability to interpret campaign data
- Knowledge of KPIs including ROAS, CPA, attribution and conversion funnels
- Experience working with agencies or external marketing partners
- Excellent organisation and project management skills
- A proactive attitude with a passion for testing, optimisation and continuous improvement
- Strong communication skills and the ability to manage multiple campaigns simultaneously.
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Benefits
- Salary of £40,000
- Private healthcare
- Flexible working hours
- Minimum 25 days' holiday plus bank holidays
- Birthday off every year
- Buy & sell holiday scheme
- Paid sick leave
- Enhanced maternity & paternity pay
- Company pension
- Free breakfast every morning
- Free EV charging
- Free monthly car wash
- Staff discounts and free products
- Casual dress code
- Regular team events and charity fundraising
- Cycle to work and electric vehicle salary sacrifice schemes.
Apply Today
This is an exciting opportunity to join one of the UK's fastest-growing ecommerce businesses, where you'll have the chance to shape high-profile marketing campaigns, develop your skills and contribute directly to commercial growth. If you're passionate about performance marketing and thrive in a fast-paced environment, we'd love to hear from you.
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