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About Crowd DNA
Formed in 2008, operating across 70+ markets, Crowd DNA brings together trends specialists, researchers, strategists, data analysts, designers, writers, and film-makers for the world’s most exciting brands. Our values are tangible and connect with every member of the Crowd DNA team, regardless of their role or how long they’ve been with us. We believe they reflect how we wish to work with each other and with our clients and contributors.
- Simple Is Always Best: Avoid the temptation to overcomplicate.
- Better Blended: We’re not lone wolves; we work fluidly between ideas, specialisms, methods – and agencies.
- Make It Count: We show up for our work, for our clients, and, most importantly, for each other.
We believe fully in the power of our work to fuel our clients with the evidence, inspiration, and recommendations they need to grow and prosper.
Position Overview
Crowd DNA is seeking a dynamic, culturally-attuned, sharp, and supportive Director to join the team on a 10-12-month fixed-term contract, providing maternity cover. The key focus of this Director role is:
- Senior leadership of client projects
- Winning and growing work
- Shaping strategic direction
- Ensuring consistency in excellence, team performance, quality, profitability, and cultural direction
This role bridges strategic oversight and hands-on delivery, aiming to:
- Be the go-to thought leader and trusted advisor—internally, coaching teams to build confidence in strategy and narrative, and externally, positioning Crowd DNA as a best-in-class partner for senior clients.
Key contributions include:
- Leading teams for delivery excellence
- Driving business growth
- Establishing the CROWD branding and showcasing agency identity
Key Responsibilities
Knowledge & Craft
- Set the standard for how cultural insight turns into commercial advantage, sharing best practice across the team and with clients
- Bring strategic thinking and best-in-class deliverables while confidently articulating the full spectrum of the Crowd DNA offer
- Review project teams’ work—across all specialisms—and provide strategic guidance
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Delivery
- Advise on project design, client management, and debriefs, acting as the final quality filter for all client-facing deliverables
- Provide senior oversight for major accounts, programmes, and multi-market engagements, ensuring excellence and profitability
- Identify and resolve project issues proactively
- Support teams in recovery projects, managing scope creep through strategic client conversations
- Ensure delivery excellence across multiple workstreams by offering clarity, direction, risk-spotting, and commercially viable, strategically impactful solutions
- Lead end-to-end proposals (multidisciplinary), producing strategically strong, commercially sound pitches
- Empower individuals with autonomy, ensuring clear accountability and alignment with strengths
Influence & Growth
- Engage with senior client stakeholders as a trusted strategic partner
- Grow client relationships and contribute to new business initiatives
- Provide clear, constructive feedback to teams while defining excellence
- Develop synergies between STRAT7 agencies, creating opportunities for the group
- Actively contribute to senior team decisions and drive improvements
Skills & Attributes
Essential
- Demonstrated passion for the intersection of brands, culture, and commercial strategy, with proven impact
- Deep expertise in insights, strategy, or cultural research, with expert-level qualitative and mixed-methodology experience
- Ability to manage multiple complex projects simultaneously while maintaining quality and deadlines
- Advanced financial acumen including proposal costing, profitability analysis, and gross profit management
- Sharp attention to detail (numerical, written, and visual deliverables) with early risk identification
- Strategic reframing skills to strengthen briefs, analytical rigor, and make decisions on major accounts
- Ability to synthesise complex information into commercially viable, strategically impactful solutions
- Proven leadership in inspiring and coaching teams, providing constructive feedback, and building confidence
- Confidence to challenge the status quo, engage senior clients, and navigate challenging conversations with diplomacy and credibility
- Outstanding communication skills for knowledge-sharing, thought leadership, and influencing decisions
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Desirable
- Experience using frameworks/tools to raise industry/content standards
- Track record in driving new business, retendering accounts, and retaining clients through relationship growth
- Ability to identify cross-agency synergies, unlocking opportunities for STRAT7’s wider group
Benefits
- Salary: Up to £75,000
- Holiday: 25 days plus UK bank holidays (with a closing period between Christmas and New Year)
- Volunteering: 2 paid days annually for a registered charity (formal program)
- Flexible Working: Hybrid options (3 days office-based)—expectation to be present
- Pension Scheme: Contributory group personal pension (4% employer contribution on salary band)
- Salary Sacrifice & Benefits: Season ticket loan scheme
- Health Plan: Westfield Health cash plan
- Life Assurance: Up to 4x salary
- Staff Discounts: Generous entertainment and benefits program
- Cycle Scheme: Cycle to work scheme
Recruitment Process
- First Stage: 30-minute virtual interview
- Second Stage: 60-minute in-office session (task, Q&A, team meet)
- Start Date: Ideally mid-August for handover, latest early September
Disclosure
STRAT7 is an Equal Opportunity Employer, fostering diversity in all aspects of identity—race, gender, age, disability, sexual orientation, religion, and beyond. All viewpoints contribute to our success; inclusivity is collective responsibility.
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