Director, Brand and Growth Marketing Analytics

Data Infrastructure & Tools

• Own the strategy for the evolution of marketing data infrastructure that ensures scalability, accuracy, and accessibility.
• Define requirements and prioritization for Data Engineering teams to build and maintain pipelines, dashboards, and reporting systems.
• Evaluate and implement analytics tools and platforms to enhance measurement capabilities.

Performance Optimization

• Lead ongoing performance analysis across channels such as SEO, organic social media engagement, CRM, and on-console messaging.
• Design and implement testing strategies (A/B, geo-lift, incrementality) to improve campaign outcomes.
• Drive budget allocation and owned media strategy decisions based on data-driven insights.

Team Leadership

• Build, mentor, and lead a high-performing team of analysts and strong partnerships with Marketing Sciences and Analytics Engineering & Reporting functions.
• Foster a culture of accountability, continuous improvement, and analytic rigor.
• Establish best practices and standards for analytics methodologies and reporting.

Stakeholder Communication

• Present insights and recommendations to executive leadership.
• Act as a trusted advisor to marketing leadership on performance and investment decisions.
• Ensure transparency and consistency in performance reporting across the organization.

What we are looking for:

• 10+ years of experience in marketing analytics or related fields.
• Proven leadership experience managing high-performing analytics teams.
• Deep expertise in digital marketing channels and measurement methodologies, especially earned and owned media measurement.
• Strong analytical and problem-solving skills.
• Experience with attribution models, experimentation design, and statistical analysis.

Preferred:

• Proficiency in SQL, Python, or similar tools.
• Experience in a high-growth or technology-driven environment.
• Familiarity with marketing platforms and analytics tools (e.g., GA4, Adobe Analytics, Looker).
• Advanced degree in a quantitative field (e.g., Statistics, Economics, Computer Science).

Key Competencies

• Strategic thinking and business acumen
• Leadership and team development
• Data storytelling and communication
• Technical expertise in analytics and data systems
• Results-oriented mindset

Success Metrics

• Improvement in marketing ROI and efficiency
• Accuracy and adoption of measurement frameworks
• Growth in customer acquisition and lifetime value
• Speed and quality of insights delivered to stakeholders

Reporting Structure

Reports to: Senior Director, Marketing Analytics

Location: London, UK (Hybrid)

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Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond.

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