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Director Business Planning
Please note: This is a contract role and you must be registered as an independent contractor
Business Director / Client Lead
Start Date: ASAP Contract Duration: 3 months Working Model: Flexible hybrid working model (2–3 days per week in the London office)
About the Role
We are seeking a highly experienced Business Director / Client Lead to join our growing planning team.
You will drive forward our planning output, creating industry-leading, unrivalled work for high-stakes, fast-paced campaigns — often addressing urgent, sensitive public issues such as emergency communications, civil safety, and critical social causes.
The successful candidate must possess:
- A strong media planning background
- The ability to craft client-ready narratives
- Exceptional relationship management skills
The team is currently in a transitional state, with new members onboarding soon. A hands-on, "muck-in" approach is essential.
While proficiency in platforms like TGI is not strictly mandatory, the ability to effectively direct and lead the team remains critical.
Responsibilities
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Media Planning & Strategy
- Lead the unit’s planning output, translating strategic approaches into actionable media behaviours
- Bring a fresh perspective, leveraging new tools and insights to challenge the status quo
- Integrate strategic thinking to utilise non-traditional planning tools (e.g., sources of growth, measurement, data, and learning agendas)
Team Management & Leadership
- Maintain and reform a team encompassing Account Directors, Managers, and Executives through transition
- Provide clear personal objectives, structure, and frequent performance reviews
- Train, coach, and support the wider team to cultivate a culture of continuous learning and constructive challenge
Client & Stakeholder Management
- Oversee the development of all planning responses, ensuring high-quality, unrivalled work
- Manage senior client relationships, aligning campaigns with their strategic needs to drive growth and trusted advice
- Serve as a compelling storyteller, tailoring communications to different knowledge levels and informational needs
Commercial & Industry Expertise
- Develop strong media owner relationships, identifying innovative campaign opportunities
- Maintain an advanced commercial understanding, effectively selling solutions across all services
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Qualifications
Preferred but not exclusive:
- Public sector or government campaign experience (highly beneficial)
- Strong commercial acumen (equally valuable for managing the team structure)
Required Skills
✔ Advanced practice area knowledge – Deep understanding of industry trends, acting as an internal consultant to guide junior talent ✔ Complex problem-solving – Perform analysis, proactive issue-identification, and coach teams on escalated challenges ✔ Campaign management – Juggle overlapping timelines with rigorous accuracy standards, balancing competing demands ✔ Comms planning – Tagged technical expertise across media touchpoints; serves as a quality control consultant for plans ✔ Idea creation – Develop breakthrough strategies; challenge teams and clients to design competitive, industry-leading solutions
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