Landsec
Director, Commercial Partnerships & Activations
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WE ARE LANDSEC
We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them. This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe. Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life. We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world. Places where life happens. Where businesses grow. And where cities are defined.
LOCATION
The role is national in remit managing teams with a focus on revenue generation – therefore mobility across the UK is key
THE ROLE
This is a fantastic opportunity to make a meaningful difference in the growth of a FTSE 100 business
- Develop and implement a portfolio-wide commercial activation strategy to increase revenue by ~100% (doubling performance) over the next two years from ~£5m to over £10m, unlocking value from under-utilised internal and external space including malls, plazas, car parks and circulation areas
- Lead the growth of income across areas such as Mid-mall & Brand X across the Landsec portfolio
- Identify new areas for income such as increasing existing Tenants / Brand Partners activations and reviewing non-utilised space to commercialise
- Support the entire Landsec Portfolio with a focus on the retail arm where, currently, the largest commercial opportunity exists
- Key in delivering the growth that will underpin Landsec’s 2030 business plan
PRINCIPLE ACCOUNTABILITIES
- Lead the strategy and delivery of commercial partnerships, temporary retail, kiosks, activations and experiential revenue across the portfolio - remit of +£10m income
- Work closely with Asset Management, Leasing and Operations teams at both HQ and site level, the role will identify, secure and operationalise best-in-class operators and experiences that maximise utilisation of space and materially grow commercial income
- Manage the commercialisation team, currently seven persons across the UK, accountable for ‘public realm’ income which includes mid-mall, kiosk and popup activations. This area also includes the management of what is termed “Spotlight” activations which includes ambient advertising and activation of spaces by brands across Landsec places
- Manage the 3rd party agencies who support the delivery of activations on behalf of Landsec
- Review all areas of potential incremental income and creating plans for delivery
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Key Measures of Success:
- Portfolio commercial revenue growth (target: ~100% increase within two years)
- Increased utilisation of internal and external activation space
- Quality and diversity of operator mix
- Consistent delivery standards across locations
- Contribution to visitor engagement, dwell time and destination appeal
ESSENTIAL CRITERIA
Revenue & Performance Delivery:
- Proven commercial ability and commercial acumen is fundamental as is significant experience in retail destinations, shopping centres, outlets or mixed-use environments
- Proven track record in commercialisation, partnerships, pop-ups, brand activations or specialty leasing
- Experience working across multiple assets or a portfolio environment
Team Leadership:
- The ability to harness the capability and potential of a high performing team which is located in multiple geographical locations across the UK
Operational Excellence and Cross-Functional Collaboration:
- Effective Stakeholder engagement across the business to facilitate commercial success while being consistent with delivery standards across the UK
- Entrepreneurial behaviours with an ability to prioritise time on areas which will deliver the best results for the business
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Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
- Performance based annual bonus plan
- 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance and income protection.
- Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
- Two different share plans enabling you to share in the success you will help to build
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%
And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause.
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