Coupa Software, Inc.
Director, Demand Generation - 11554
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Senior Global Demand Generation Manager – Multi-Channel & Precision ABM
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why Join Coupa?
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Pioneering Technology At Coupa, we lead innovation, using cutting-edge technology to drive efficiency and visibility in spend management for our customers.
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Collaborative Culture Our environment thrives on transparency, openness, and a shared commitment to excellence—teamwork succeeds here.
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Global Impact Your work will have tangible, measurable consequences for our clients, our business, and our team.
Explore life at Coupa through our Life at Coupa blog and hear directly from employees about their experiences.
What You’ll Do
As Senior Global Demand Generation Manager, you’ll drive multi-channel growth with a strategic, results-focused approach:
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Multi-Channel Strategy Lead top-of-funnel growth and accelerate pipeline velocity through a unified digital roadmap, encompassing:
- Website optimisation
- SEO/SEM campaigns
- Account Engagement Optimization (AEO)
- Paid social strategies
- Content syndication for maximum reach
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Precision ABM (Account-Based Marketing) Partner with Integrated Campaigns and Sales teams to deploy hyper-targeted digital tactics—always-on and custom-built—for Tier 1 accounts.
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Global Matrix Collaboration Work seamlessly with:
- Global Corporate Marketing to adapt brand strategies for EMEA and APAC relevance
- INTL Integrated Marketing to align digital efforts closely with Sales Campaigns
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Regional Field Communications Own the Digital Demand engine for your region, including:
- Close collaboration with field leaders for strategic alignment
- Channel strategy selection
- Regular performance reporting and results updates
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Funnel Optimisation Deploy advanced lead nurturing to guide prospects through the international sales funnel—from awareness, through consideration, to conversion.
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Data-Driven Optimisation Establish a test-measure-learn framework:
- Utilise analytics tools to track KPIs (e.g., pipeline velocity, conversion rates)
- Deliver actionable reporting to stakeholders
- Optimise campaigns based on measurable insights
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Budgetary Stewardship Instil a "value creation" mindset across all international strategies while managing budgets effectively without compromising on impact.
What You’ll Bring to the Team
Your expertise ensures demand partnerships result in genuine pipeline generation and revenue influence, not just surface-level engagement:
- Revenue-First Mindset
You excel at qualitative impact, not just vanity metrics like clicks or impressions. Success is measured by:
- Pipeline generated
- Revenue influenced
Get help with your application
Your very own career expert that helps elevate your application to the next level.
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15+ Years of Managerial Experience Mastery of digital strategy and execution in a managerial role, specialised in:
- B2B SaaS or Fintech domains
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Strategic & Tactical Acumen Ability to zoom out for a 12-month strategic roadmap and zoom in to optimise campaigns like:
- $60k/month paid media spend
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Deep ABM & Intent Platform Expertise Hands-on experience with intent data platforms such as:
- 6sense
- Demandbase
- Usergems
- Clay
- Executing tailormade digital account plays that move business metrics
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Matrix Mastery Confidence in navigating complex organisations without direct authority:
- Aligning with stakeholders across time zones and departments
- Influencing upwards and laterally
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Tech Stack: Expert-Level Proficiency Exemplary knowledge of:
- Salesforce
- Marketo (or comparable Marketing Automation Platforms – MAPs)
- Modern ad-tech tools
Coupa’s Commitment
Coupa upholds equality and inclusion in compliance with laws and industry standards. We offer a welcoming work environment where all qualified candidateseteval and performance assessments are conducted fairly, ensuring equal employment opportunity.
By submitting your application, you agree to:
- Coupa’s Privacy Policy (read here)
- Our practice of managing recruitment data for employment purposes and future opportunities
Recruiter inquiries will not be accepted.
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