Pendo.io
Director, Field Marketing EMEA - French or German Speaking
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The Team + The Role
The Director, Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programs that drive pipeline across EMEA. You'll sit within a lean team of three, reporting to the Senior Director, Demand Generation, EMEA — and you'll be building and executing programs yourself, and love doing so.
We're looking for someone who is genuinely embedded in the European product and tech community, knows what moves and influences SAAS buyers in our key markets (UK, DACH, France, Nordics, and the Netherlands) and can connect every field investment to a commercial outcome.
This role is a hybrid position based 3 days per week in our London office.
What This Looks Like Day-to-day
- Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programs built for European buyers
- Leading field programs with particular depth in French and DACH markets, from concept through to post-event pipeline attribution
- Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals
- Designing and delivering executive programs for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements
- Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline
- Executing co-marketing programs with regional partners, resellers, and SIs
- Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community
Who You Are
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- You're a builder, not a maintainer.
- You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward.
- You're AI-curious — genuinely.
- You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
Must-haves
- 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM
- Hands-on field program experience across multiple EMEA markets — you've executed directly, not just managed agencies doing the work
- Demonstrated depth in European markets; understanding of local buyers, events landscapes, and community dynamics
- A track record of connecting field activity to pipeline outcomes, not just delivering well-run events
- Experience working in or with a US-headquartered company, comfortable influencing without authority
- Proven ability to deliver in lean environments with a high degree of autonomy
- Resourceful and self-directed — in a team of three, you move without being told to
- Strong communicator across cultures, languages, and seniority levels
- Fluency in French or German — non-negotiable - we need you to understand the language but also the culture
About Pendo
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
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Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
Compensation: Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
The expected salary range for this role to be performed in London, UK is £106,500 - £128,000 + 20% Bonus + RSUs.
Benefits: Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.
EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
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