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Director, Marketing
US or UK remote
About Velsera
Medicine moves too slow. At Velsera, we are changing that.
Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights.
Velsera provides software and professional services for:
- AI-powered multimodal data harmonization and analytics for drug discovery and development
- IVD development, validation, and regulatory approval
- Clinical NGS interpretation, reporting, and adoption
- The largest multi-modal dataset in the world
The Role
The Director, Marketing at Velsera drives integrated corporate marketing programs, in partnership with Commercial and Sales leaders, establishing the brand, amplifying market presence, and driving demand for products and services across target markets. This leader will partner and coach a team, ensuring accountability, innovation, and performance optimization while overseeing priorities, resources, and execution.
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Responsibilities
Marketing Strategy & Execution
- Own the build-out of marketing at Velsera as its dedicated leader
- Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and touchpoints
- Identify and execute omni-channel marketing campaigns (digital, email, social media, events, content) to promote products and services
- Partner closely with Sales in managing leads, nurturing prospects, rigorously vetting, and forwarding qualified leads
Event & Thought Leadership
- Identify key industry tradeshows and forums for Velsera’s participation
- Coordinate planning and execution of events, collaborating with subject matter experts
Content & Demand Generation
- Develop white papers, case studies, and thought leadership materials for lead generation
- Collaborate with internal teams on content strategy and execution
Requirements
- 7+ years of marketing experience (preferably in healthcare or scientific software)
- 5+ years leading teams in marketing or commercial functions
- Proven experience in B2B lead generation marketing
- Expertise in planning and executing corporate events, tradeshows, and conferences (vendor relationships, logistics, logistics)
- Strong verbal and written communication skills
- Experience developing white papers, thought leadership content, and demand materials with subject matter experts
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Core Values
Velsera advocates:
- People first: collaboration, empathy, and inclusivity
- Patient-focused: Quality-driven, impactful patient care
- Integrity: Transparency, ownership, partner trust
- Curious: Learning, adapting, driving innovation
- Impactful: Sustainability, social responsibility, purpose
Velsera is an Equal Opportunity Employer, committed to opportunity for all regardless of sex, race, religion, age, disability, sexual orientation, or veteran status.
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