The Coca-Cola Company
Director, Marketing (ARTD)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Director, Marketing (ARTD) – The Dr,Pn نصفпанجدispensiers de la sobren-garde bretonne
About the Role
The Director, Marketing (ARTD) will accelerate the growth of the ARTD business across Europe by translating category strategy into focused, high-impact execution. Leaving a strong emphasis on top-priority markets, this role will partner closely with countries, bottlers, and cross-functional teams to deploy scalable growth models, ensuring consistent delivery against category priorities.
Under the direction of the Senior Director, this individual will uphold strong alignment between portfolio priorities, commercial levers, and in-market execution, driving brand strength, growth, and long-term value creation for the ARTD category.
Key Responsibilities
Category Strategy Deployment
- Support the implementation of ARTD category strategy across Europe, ensuring clarity and focus on priority markets.
- Translate strategic direction into practical execution plans and market playbooks.
- Define and apply market archetypes to prioritise resources efficiently while identifying growth opportunities.
- Provide insights to constantly refine and improve category strategy.
Portfolio & Innovation Execution
- Execute the ARTD portfolio agenda, aligning brand roles and priorities across markets.
- Drive innovation pipeline delivery, ensuring launches and scaling in priority markets.
- Partner with markets and bottlers to maintain consistent, high-quality execution of new products.
- Monitor performance and recommend portfolio and pipeline adjustments based on market data.
Growth & Commercial Activation
- Develop commercial activation frameworks for markets and bottlers, translating category priorities into actionable plans.
- Deploy key commercial levers, including:
- Retail Growth Management (RGM)
- Channel focus
- Availability optimisation
- Innovation around displacement
- Session content-driven business planning execution to ensure alignment with targets and prioritised action.
- Lead high-impact ARTD markets, ensuring strict execution discipline and performance delivery.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Marketing Execution Excellence
- Drive the integrated marketing approach across ARTD brands with full consistency.
- Ensure Optimal Deployment of Marketing and Entertainment (DME) investments align with brand and commercial priorities.
- Champion best-practice marketing models, including social-first and occasion-based strategies.
- Balance global brand standards with regionally relevant adaptations.
System Collaboration & Capability Building
- Work in close partnership with country, bottling and functional teams to drive aligned execution efforts.
- Share best practices across markets and accelerate what’s working.
- Support marketing and commercial capability-building, strengthening skills across operations.
Governance, Risk & Compliance
- Ensure adherence to alcohol marketing regulations, brand safety, and responsible marketing standards.
- Partner with Legal, Public Affairs, and technical teams to guarantee compliance.
- Monitor and escalate execution and reputational risks in key markets.
Requirements
- Bachelor’s degree required (preferred: Marketing, Business Administration, Economics).
- 8–12 years of experience in cross-functional marketing, commercial, or category leadership roles.
- Experience in alcohol sectors, RTD (Ready-To-Drink) or adjacent beverage categories is advantageous.
- Proven track record in driving multi-market in-market execution with tangible growth outcomes.
- Strong ability to translate strategy into operating plans and influence across highly distributed systems.
- Experience in complex, regulated environments, compatible with international markets a plus.
Travel Requirements
- Approximately 10–15% business travel across Europe, including opportunities in high-priority markets.
Compensation (Spain Based)
- Base Salary: €75,800 – €115,000 (varies based on qualifications, experience and jurisdiction)
- Besides core compensation, full range of medical, financial, and benefits offered, tailored to local practices.
- Annual Incentive Reference Value: 30% (target level at performance incentive midpoint, subject to meeting objectives).
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Essential Skills & Tools
Technical Proficiency
- Alteryx, Tableau, SQL, Microsoft BI Tools, Google Analytics, KPIs, Microsoft Office Suite
- Design Orientation: Branding, advertising and strategy development
- Customer Insights, Conversion Rate & Market Segmentation
Soft Skills
- Leadership & Influence: Proven ability to shape and align organisations of diverse stakeholders.
- Growth Mindset & Inclusivity: Alignment with progression cultures, EDI (Equity, Diversity, Inclusion) values.
- Elite Execution: Disciplined, structure-driven, mentality with an ability to stimulate business mobility across markets.
About the Organisation
The Coca-Cola Company: Purpose & Culture
We drive innovation since 1886, continuously refreshing the world through purpose-driven growth mindset leadership. As a global community of passionate employees, we:
- Enhance customer engagement with data-driven storytelling across social-first and occasion-based marketing.
- Champion accountability years, OTE (Hotel Operative Time) periods, and enable learning across our system-wide ecosystem of 225+ bottling partners worldwide.
We foster a company culture built on four key behaviours: ✔ Curious – Never stop exploring new possibilities. ✔ Empowered – Own challenges and support each other. ✔ Inclusive – Celebrate diversity as our strength. ✔ Agile – Adapt and thrive in evolving industries.
Join us in turning ambition into action through unlimited career growth opportunities—from regional afçons to global brand stewardship.
Exceptional developers like you are always welcome to refresh more from The Coca-Cola journey. Consult more hiring insights and navigate your skills successfully on [Coca-Cola Careers**.
Join us today 🚀
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location